Armani Box, the Giorgio Armani Beauty Pop-Up store, has arrived in London for the first time. Located in Covent Garden, the boutique showcases the brand’s stunning make-up universe.
With its red and black colours, the Armani Box will surprise you. A gorilla welcomes visitors as they enter the store: Italian artist Marcantonio Raimondi Malerba has reproduced especially for Armani Box the gorilla Mr Armani’s lounge has in Milan. "This resin gorilla is a gift that came from a movie set. He's called Uri". Uri is truly the store’s emblem and is featured on a limited edition Rouge d’Armani lipstick as well as on the Armani Box shopping bags.
A UNIQUE EXPERIENCE
The Armani Box is a sensorial and playful immersion in Giorgio Armani Beauty’s universe. Its visitors will be able to indulge in a unique experience: booking a special moment to have their make-up done by an Armani Face Designer; trying the infamous Armani Glow complexion range now including the new Power Fabric foundation; experiencing the full Armani lip range from the iconic Lip Maestro to the latest Lip Magnet launch; personalising their make-up products with engraving.
The pop-up store offers a complete digital experience as well: a connected mirror (personal video of a make-up session so you can re-create your look at home), Look Book (overview of all the latest beauty looks used during the Giorgio Armani Fashion Show and a playful photo booth.
6a THE MARKET BUILDING
MON - SAT: 10AM - 8PM
SUN: 12PM - 6PM