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Floral Street Covent Garden
Floral Street Covent Garden

Floral Street Fragrance

Opening Hours

MONDAY - SATURDAY: 10AM - 8PM

SUNDAY: 12PM - 6PM

The FLORAL STREET fragrance revolution continues with the opening of a flagship London store, in the heart of Covent Garden. It’s a fitting setting; once the centre of flower commerce, Covent Garden has since become the epicentre for cutting-edge beauty.

Redefining the concept of fragrance retail, the FLORAL STREET store was designed by William Russell Architects to be a bright, fresh and airy place to experience scent. With windows at both ends, the store is flooded with natural light, with the rear set against Floral Court, a newly constructed courtyard leading to Floral Street. Step inside and onto an Insta-friendly Carpet of Flowers, photographed by photographer Matthew Donaldson. The walls are dashed with bold colour and lined with the carton lids from their biodegradable boxes.

Create your own four-piece fragrance wardrobe at the MINI BAR filled with 10ml bottles of FLORAL STREET fragrances. Or, flick through scented notebooks and notelets for a hit of nostalgic joy. Sit at the centrepiece table to gather and learn the secrets of scent from Robertet-schooled fragrance experts, the FLORALISTAS. Hidden drawers house key perfume ingredients to help bring fragrances to life.

Dynamic, passionate and fragrance-savvy, FLORALISTAS use sensorial touchpoints of colour, style and smell, to pair customers with their ideal scent. Testament to their expertise, the FLORALISTAS are dressed in Peter Pan-collared white shirts with workshop-style floral aprons exclusively designed and crafted at the Giles Deacon London atelier.

Floral Street also care for the environment and have created packaging with principles, a first for the beauty world. All of their packaging is reusable, recyclable or compostable and all sustainably sourced. They are even vegan!

Floral Street is an award - winning brand, with the following awards under their belt:

Best Niche Fragrance for all 8 fragrances by the Cosmopolitan Beauty Awards 2018.

Best Innovation Fragrance by the Woman & Home Beauty Awards 2018 for their unique Ylang Ylang Espresso fragrance.

The Fragrance Foundation Awards and Best Innovation at the COPRA Awards in 2019

Best new Fragrance - Electric Rhubarb by Woman & Home Magazine 2019. 

 

 

30 KING STREET

COVENT GARDEN

LONDON

WC2E 8JD

 

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Floral Street Covent Garden