MONDAY - SATURDAY: 10AM - 7PM
SUNDAY: 12PM - 6PM
The FLORAL STREET fragrance revolution continues with the opening of a flagship London store, in the heart of Covent Garden. It’s a fitting setting; once the centre of flower commerce, Covent Garden has since become the epicentre for cutting-edge beauty.
Redefining the concept of fragrance retail, the FLORAL STREET store was designed by William Russell Architects to be a bright, fresh and airy place to experience scent. With windows at both ends, the store is flooded with natural light, with the rear set against Floral Court, a newly constructed courtyard leading to Floral Street.
Step inside and onto an Insta-friendly Carpet of Flowers, photographed by photographer Matthew Donaldson. The walls are dashed with bold colour and lined with the carton lids from their biodegradable boxes.
Create your own four-piece fragrance wardrobe at the MINI BAR filled with 10ml bottles of FLORAL STREET fragrances. Or, flick through scented notebooks and notelets for a hit of nostalgic joy.
Sit at the centrepiece table to gather and learn the secrets of scent from Robertet-schooled fragrance experts, the FLORISTAS. Hidden drawers house key perfume ingredients to help bring fragrances to life.
Dynamic, passionate and fragrance-savvy, FLORISTAS use sensorial touchpoints of colour, style and smell, to pair customers with their ideal scent. Testament to their expertise, the FLORISTAS are dressed in Peter Pan-collared white shirts with workshop-style floral aprons exclusively designed and crafted at the Giles Deacon London atelier.
Floral Street has recently been shortlisted for The Sunday Times Style Beauty Awards 2018 as the Best New Eco Brand and ShortList 2018 Grooming Awards for Best Sustainable Innovation. Show your support and vote now!
30 KING STREET