Ted Baker

Turn down Covent Garden's Floral Street and you'll find Ted Baker’s first ever shop in London.

The double-fronted facade is always dressed with Ted Baker's signature, quirky window displays promoting quintessentially British clothes, accessories and sunglasses to Covent Garden shoppers.

Ted Baker started as a shirt specialist in Glasgow in 1988, but by the early 90s it had expanded to full collections of menswear and womenswear, and the Covent Garden shop opened shortly after.

Ted Baker (3)

Today, Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and firm commitment to good old-fashioned values.