Ted Baker

Turn down Covent Garden's Floral Street and you'll find Ted Baker’s first ever shop in London.

The double-fronted facade is always dressed with Ted Baker's signature, quirky window displays promoting quintessentially British clothes, accessories and sunglasses to Covent Garden shoppers.

Ted Baker started as a shirt specialist in Glasgow in 1988, but by the early 90s it had expanded to full collections of menswear and womenswear, and the Covent Garden shop opened shortly after.

Ted Baker SS22 Covent Garden (7)
Ted Baker SS22 Covent Garden (3)

Today, Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and firm commitment to good old-fashioned values.

Ted Baker SS22 Covent Garden (3)

Ted Baker - At Your Service

Located in cosmopolitan Covent Garden, Ted’s Floral Street store features an art deco-inspired design, with a blockbuster 'music, magic and movies' theme across all three floors.

Not only is all three floors filled to the brim with clothes and accessories but the store offers a wide range of complimentary services for you to get the most out of your Ted shopping.

→ Ted Baker - At Your Service