Bespoke fine jewellery brand Vashi invites you into the heart of the design and making process, because something you made means more than something you bought.

On a mission to create better jewellery in a better way, Vashi makes all of their jewellery locally and to order to keep a lower carbon footprint. All of their diamonds are ethically sourced and they use 100 percent recycled precious metals.


With a workshop in every store, Vashi offers many ways to make your jewellery more meaningful – whether that’s through personalisation and engraving, customising a piece from their collections or creating something truly bespoke.

To celebrate the launch of their new flagship, Vashi is offering you and someone you love the chance to win a bespoke experience in Covent Garden worth £10,000 when you share a message on their Love Stories installation between 27th May and 2nd July.* Vashi is also giving away a little extra sparkle with every in-store purchase. When you buy or create a piece of jewellery in the Covent Garden store between 27th May and 2nd July, you’ll receive a complimentary small diamond, and Vashi will help you choose where to set it on your piece*.


A new home for bespoke fine jewellery, Vashi’s Covent Garden store is the brand’s flagship. Explore Vashi’s collections; pick up the perfect gift and meet the people who made it; or be inspired to create a one-of-a-kind piece of your own.

The concept is built around a living, breathing workshop: as you approach the store, you’ll see Vashi’s makers in the windows bringing jewellery to life. Inside, you not only see the entire making process unfold – following your jewellery from first sketch to finished piece – but are also a part of it. You’ll work with their designers to turn your ideas into a final design, and even join their makers at the workbench to have a hand in the final setting and polishing.

Every detail has been carefully considered to create a sense of welcoming luxury wherever you turn, from the store scent created in collaboration with Timothy Han and inspired by the workshop, to the custom sofa by Fred Rigby – the perfect place to relax, have an intimate conversation and watch the making process around you.

*T&Cs apply


In Store Services

Share a message

Add to the Love Stories installation: a digital vault where you can share your message of love and become part of an infinite piece of art.

Stay for drinks

Downstairs, a bespoke bar invites you to take your time. Celebrate with champagne or a house cocktail, or sip a cup of tea while you watch jewellery being made.

Discuss. Discover. Create

Whether you’re looking to create something bespoke, personalise a piece from Vashi’s collections or simply discover the world of fine jewellery, chat with an expert in the store’s welcoming consultation rooms.

→ Book Your Consultation