Club Monaco, the international lifestyle brand, has opened a new men’s shop in Covent Garden. Located at 29 Henrietta Street this will be Club Monaco’s sixth free-standing location in Central London.
Like all Club Monaco stores, Club Monaco’s Henrietta shop is innovative and unique, bridging fashion and culture to reflect and enhance modern life. Whether creating or carefully curating its individual experiences, Club Monaco focuses on authenticity. Each store design is intrinsic to the area in which it resides, reflecting the art, architecture and culture of its neighbourhood.
The new men’s shop on Henrietta Street juxtaposes traditional English building techniques such as wainscoting, with modern and industrial finishes to create a masculine palette. The design celebrates the rich heritage and diversity of the neighbourhood with chequered tiled flooring that gives a nod to the rich Victorian history of the area. To further highlight the classic architecture all the walls are stripped back to the original brickwork and adorned with paintings from local artist Dan McDermott. An antique fireplace, along with furniture sourced by local English artisans complete the shop’s old-English feel.
The men’s shop at Henrietta Street carries an array of third-party and American-made brands including shirting from Gitman Bros and sportswear from San Francisco-based Golden Bear. The shop will also exclusively stock Fabrics – a premium denim offering made in L.A.
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About Club Monaco
Club Monaco, the international lifestyle brand, connects fashion and design with real life. Each experience—in store and online —is innovative and singular. Whether creating or carefully curating its individual experiences, Club Monaco focuses on authenticity. Club Monaco flagships are centers for discovery; each store design is bespoke and reflects the art, architecture and culture of its neighborhood. The flagships engage the customer and share with them the brands, artisans, items and ideas that inspire Club Monaco. Effortless, cool and thoughtful women’s and men’s collections live alongside vintage handbags and watches, hard-to-find home objects, rare books on art and design, local coffee and food - all pillars of the Club Monaco lifestyle.
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29 HENRIETTA STREET