Monday: 10:00 AM - 06:00 PM
Tuesday: 10:00 AM - 06:00 PM
Wednesday: 10:00 AM - 06:00 PM
Thursday: 10:00 AM - 06:00 PM
Friday: 10:00 AM - 06:00 PM
Saturday: 10:00 AM - 06:00 PM
Sunday: 10:00 AM - 06:00 PM
The Wizarding World is recognised as one of the world’s best-loved franchises, representing a vast, interconnected universe which touches all aspects of fans’ lives. New for 2021, fans are invited to journey through the memories of years spent creating filmmaking magic in a display of behind-the-scenes images, never before seen in one place. Housing hundreds of iconic photographs, the Harry Potter Photographic Exhibition takes fans behind the camera during key moments in the film series, from Harry’s first journey from Platform 9 ¾ (one of many iconic moments from the first film, which this year celebrates its 20th Anniversary) through to the Battle of Hogwarts from the final film in the series.
The Photographic Exhibition will also be home to London’s only bottled Butterbeer bar!
Located in Covent Garden, the brand-new attraction showcases hundreds of exclusive images. Fans will discover areas inspired by the Ministry of Magic and Platform 9 ¾. The Exhibition will also showcase how the magic lives on in the Muggle world with areas dedicated to Harry Potter and the Cursed Child and Fantastic Beasts.
After taking in the behind-the-scenes imagery, fans will be able to pose just like Harry and his friends, using green screen technology, to ride a broomstick over London. For the first time ever, fans can now take home their very own Ministry of Magic Identification Card complete with a passport-style photo. Souvenir photos of their adventures will be available to purchase in a variety of packages.
The Photographic Exhibition is home to London’s only bottled Butterbeer bar, a space inspired by the medieval Butterbeer label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films. Take a seat inside a Butterbeer barrel or a copper brewing tank and enjoy the wizard’s drink of choice served in a souvenir tankard, available to purchase from the bar along with other wizarding treats. Alternatively, fans can buy a takeaway bottle from the gift shop to enjoy at home. Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima. Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavour fans know and love. The unique blend of top-secret ingredients makes bottled Butterbeer a must try for any aspiring witch or wizard.
The experience ends with a gift shop packed full of fan-favourite products including house robes, character wands and bottled Butterbeer.