The iconic rainproof brand K-Way® is to open soon in Henrietta Street, Covent Garden.
The flagship will be the only standalone store in the UK, opening in May this year. The store will launch with the Spring/Summer ’17 collection, predominantly stocking menswear, with a smaller collection of colourful women’s and children’s clothing.
Paris, 1965. A rainy day….
Leon-Claude Duhamel watches as people dart through the Paris streets, striving with very little success to stay dry. After observing the needs of his peers, he created a simple, unisex jacket from nylon with a pocket in front. The pocket, while convenient for keeping keys and wallets dry, also allowed the jacket to tuck into itself. Duhamel capitalized on this functionality by adding an elastic band to the pocket, allowing the packed jacket to be worn around the waist.
He called the jacket “En cas”, French for “in case”, simultaneously alluding to the perpetual chance of rain, as well as its self-stowing pocket. “En cas” soon evolved to “En-K”, a nickname which was further modified to appeal to a wider, international audience. “K-Way” sounded distinctly American -- perfect for a sporty jacket that maximized freedom and mobility. And phonetically, it was virtually universally pronounceable.
Now, over 50 years later...
K-Way®, quite literally, is a modern icon. Born from a small, simple idea, the packable jacket didn’t just solve a problem, it opened doors. Representative of freedom and flexibility, K-Way® jackets let you live your life and say “yes” to adventure, no matter the weather.
4 HENRIETTA STREET