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Heidi Sturgess The Apple Market Covent Garden
Heidi Sturgess The Apple Market Covent Garden

Heidi Sturgess

Opening Hours

TUES - SUN: 10.30AM - 6PM

Inventive, artistic, colourful, fun-loving collections are our speciality. Following the pack has never been our plan so you can always expect unique designs which are distinctively ours. The Silhouettes Collection, invented by Heidi in 2003 and redesigned in 2012 is now our signature collection, selling to a worldwide clientele.

It's not easy to stand out from the crowd but Heidi's talent for designing eye-catching product ranges has made her brand truly unique and memorable. For those in the know, Heidi's small boutique brand has for many years been one of London's best-kept secrets. Some of our famous customers include shoe legend Jimmy Choo, Pop Divas Pink and Alicia Keys, Actress Amanda Abbington and Opera singer Ainhoa Arteta.

The current product range includes handbags, scarves, accessories and art and is being expanded in 2017. All our products are currently made in England, many of them in-house, in London and we are also working on some exciting collaborations outside the UK.

Heidi is also an accomplished illustrator and her paintings and drawings have been commissioned by Fortnum & Mason, Dylon and Camden Graphics to name a few.


0790 9694785



Heidi Sturgess The Apple Market Covent Garden