The Alkemistry

The Alkemistry's flagship store opened in December 2018. It’s laid out following the principles of Feng Shui giving a serene and inspiring feel. Its design depicts the four elements of alchemy; Air, Water, Fire and Earth, through atmospheric lighting, soft earthy hues and nature inspired elements.

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The Alkemistry is a place for women that seek more from their jewellery. The brand design jewellery with a philosophy in mind; that luxury should evoke feeling. Feeling empowered, feeling connected or simply feeling you. They celebrate life’s magic through an aesthetic that’s fresh and experimental – whilst always ensuring their jewels are wearable and timeless. Each piece is made to be treasured for a lifetime, crafted from pure gold, diamonds, pearls and precious gemstones.

As a multi-brand concept The Alkemistry proudly support small, independent businesses. Alongside their own exclusive designs, you’ll find pieces from international female jewellers. This family of designers borrow inspiration from the strong women around them and as a result create the most beautiful, luxury jewellery – jewellery that you’ll treasure for a lifetime.

In Store Services

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Luxury Piercing

The Alkemistry’s focus lies in creating the most luxurious and comfortable environment possible. From specialised drinks that calm and soothe, to a complimentary goody bag, each part of their piercing service has been carefully designed with your wellbeing in mind.

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Introducing Hive

Introducing a new incredible service called Hive from luxury jewellery brand The Alkemistry. Everlasting and made bespoke for you, just as jewellery should be! The Alkemistry invites you to create your own unique piece which is measure precisely to fit then laser welded on with no catch.

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Introducing Aura Reading at The Alkemistry

Visit Alkemistry's flagship store on Floral Street, Covent Garden for Aura Reading.

Using innovative technology to read your energy, you will receive a polaroid photograph and information on the colours and positioning of your aura. Afterwards, you can have your aura colours interweaved with 18ct gold thread afterwards to create a luxury bespoke piece to last forever.

Dogs and children welcome!

→ Introducing Aura Reading at The Alkemistry