For Lacoste, Life is a Beautiful Sport!

Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. The Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world. As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way.  

Occupying over 90sqm of retail space, every detail of Lacoste Covent Garden store design is focused on the customer experience whilst leading back to the tennis sporting spirit which the brand was originated. An eye-catching polo wall provides an expansive home to the brands iconic product whilst the counter invites the customer into a single space, whose rounded shape favours the exchange between the customer and the seller, much like on court.

Lacoste (10)
Lacoste (23)

The curve of the counter inspires movement while the folded wood is reminiscent of heritage tennis rackets and umpire chairs. Innovative use of materials, from green concrete to perforated leathers, help evoke differing eras ranging from heritage through to the modern day.

In a homage to Rene Lacoste’s Chantaco locker room, garments are displayed throughout the tennis inspired green and white colour palette of the store provides a further link to the brand’s sporting spirit. With prominence given to key silhouettes from the collection with the interactive digital display housed in the new polo wall.

Lacoste Covent Garden offers a range of the Men’s Collection, Accessories and Footwear.