FLORAL STREET is an award-winning fragrance brand inspired by vibrant London culture and powered by flowers. They have modernised traditional floral perfumes and have a flagship store in the heart of Covent Garden. It’s a fitting setting; once a bustling flower market, this area has since become the epicentre for cutting-edge beauty. FLORAL STREET is about bunches, not bouquets; ingredients, not notes. It’s about ease, modernity and joy and beauty that doesn’t cost the Earth.
Redefining the concept of fragrance retail, the FLORAL STREET store is a bright and colourful environment where you can play with and experience scent. Step inside where their floral carpet is insta-ready; eco-friendly fragrance lids decorate the walls; relatable words surround you and their beautiful fine fragrances are like mini works of art. Expert Floralistas dressed in exclusively designed floral aprons inspired by a pattern from British designer, Giles Deacon, will take you on a journey of scent discovery and appreciation.
Sit at the centrepiece table to learn about fragrance on your journey to becoming a connoisseur of scent. The Floralistas will unlock hidden drawers of perfume ingredients and use sensorial touchpoints of colour, mood and smell to pair you with your ideal scent. So, we invite you to explore the world of FLORAL STREET, ignite a love for fragrance and ask, ‘who will you be today?”.
Floral Street is an award-winning brand:
FLORAL STREET Scentschool™ in a box, is a modern fragrance concept created around a visual and interactive voyage of perfume discovery. This one-of-a-kind experience is packed with insider information and educates in the art of fragrance and the provenance of ingredients from around the world. It offers an engaging 'at home' immersion with an opportunity to book a virtual experience with our expert Floralistas. Trained by renowned fragrance house, Robertet, a world leader in sustainable, natural raw materials, their knowledge amplifies their personal passion for fragrance. They will take you on a journey to discover vegan and cruelty free scents to match your every mood and reveal 'who will you be today'?
Open Floral Streer's exclusively designed floral box and you are met with a vibrant signature pink envelope that contains a collection of colourful scent cards featuring mood descriptive words. On the flip side, a rub across each of the 3 hero ingredient images releases individual scents that build to reveal a tease of their award-winning fragrances. Tucked underneath is their Discovery Set and blotters ready for you to spritz and sniff the cult scents in their entirety. Each has been created by one of the best 'noses' in the world, Jérôme Epinette, who has masterly emphasised the beauty of flowers within contemporary, high quality fragrances.
There is a choice of four boxes each with a unique code that enables you to book your Scentschool™ experience online. Three of these also include a voucher that can be redeemed against your favourite 10ml, 50ml or 100ml eau de parfum.