Fred Perry

Fred Perry has been at the heart of British youth culture for over 60 years.

The first collection, launched in 1952 by tennis legend of the same name, included the much loved cotton pique shirt complete with a Laurel Wreath logo. First adopted by the fledgling Mod movement in the 1950s and embraced for decades since, the shirt continues to play an important role in British music and subcultures.

BGY Fred Perry Covent Garden 003
BGY Fred Perry Covent Garden 005
The Henrietta Street shop stocks Authentic Menswear and Womenswear collections, footwear and accessories plus the Amy Winehouse Foundation and Bradley Wiggins collections. It's also the first shop to house Fred Perry's Reissues Collection alongside the Authentic Collection.

Fred Perry x Bella Freud 

An exploration of the Fred Perry archive through Bella’s distinctive style lens. Referencing the subcultures of her youth, the London-based designer continues to add bold detailing to classic Fred Perry pieces.

BGY Fred Perry Covent Garden 004