Vashi

Vashi Dominguez, the brand’s Founder, Chairman and CEO, has spent more than two decades in the industry, and he's on a mission to do things differently. While visiting traditional jewellery houses, Vashi saw first-hand how intimidating the experience could be for customers. It inspired him to create something more inviting and accessible: an environment that not only treats customers with respect but invites them into the jewellery-making process itself. 

The first Vashi store opened on London’s Piccadilly in 2016. A further four stores followed, including a Covent Garden flagship in 2021 and an Old Bond Street location set to open in 2023. Vashi is incorporated in the UK and operations are managed and controlled from there. London is its home, and the Vashi Innovation Centre, in the heart of the city’s West End, brings the Head Office, Manufacturing and Production teams together in the same vibrant workspace.

With an industry-defying model built around connecting the customer to the creation process, Vashi is redefining how a luxury brand behaves. Unlike heritage jewellery brands, Vashi is not here to tell its own story; instead, it helps customers share a story of their own through the jewellery they create, combining access to every step of production with world-class designers and an ethical supply chain.