This Covent Garden institution, dating back to 1905, has had almost as many name changes as a Mafia supergrass—first the Waldorf, then the Strand, then the Whitney, then the Strand again, then finally the Novello, in honour of the composer and actor Ivor Novello who once lived in the flat upstairs.
Its programmers have, over the years, been as busy as its letterhead designers, with a highly varied production schedule. For several years, the Novello provided a platform for Royal Shakespeare Company productions, including the Covent Garden run of David Tennant’s wildly popular Hamlet.
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