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3ina covent garden beauty make up
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3INA Announces Its Global Launch With Its First Store


A brave, bold, new approach to beauty launches Thursday 25th February.

3INA [pronounced Mina] is the brainchild of retail gurus Pablo Rivera and Mark Eve. Founded from a genuine passion to create real, accessible beauty, Pablo and Mark have been working for two years to produce a truly different experience in the world of cosmetics.

With their customer in mind they worked with New Look Founder and 3INA Investor Tom Singh to blow traditional models and industry averages out the water. For example, new product lines amongst the giant brands can take up to three years to come to market – 3INA’s unique business model means they can do this in just four months which is almost in line with fashion apparel. “Having such a quick turnaround allows us to pick up on trends at their peak and create products that we know will be loved by our customers,” explains Mark.

César Perez Luna, an authority in cosmetics previously working at Sephora and Douglas, César explains; “3INA is truly revolutionary. We have an ambitious business plan, bringing 3INA to a global audience faster than I have seen in my >20yr career in beauty.”

The first 3INA store opens on James Street, Covent Garden from 25th February. 

About Covent Garden's Beauty Quarter

Recent openings in Covent Garden’s Beauty Quarter include the first UK stand-alone ‘Beauty Boudoir’ from Charlotte Tilbury, joining Kiko on James Street. These new additions sit alongside beauty concept stores from ChanelDior and Burberry as well as CliniqueBobbi Brown and Kiehl’s. Premium fragrance and skincare brands also in the district include the Jo Malone flagship store, AesopMiller Harris and Penhaligon’s.  

Dicover more Covent Garden beauty shops





3ina covent garden beauty make up