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campaign for wool
campaign for wool

Campaign For Wool

Date: 11TH - 12TH OCTOBER

Campaign for Wool's annual Wool Week returns with an interactive Wool Care experience on Covent Garden's East Piazza on the 11th and 12th October. The installation will consist of two 20ft long and 8ft wide containers, decked with wool-covered furniture, carpets and garments, and fitted with AEG washing machines showcasing how easy wool is to care for in a captivating way. The containers will highlight the versatility and innovative ways in which wool is used across different industries and applications.

Visitors will have the opportunity to interact with retailers and industry experts through a Meet the Wool Gurus series over the two days, a line-up of activities, demonstrations and initiatives designed to inspire and educate on the best ways to care for wool, with guests encouraged to partake in live art experiences, tackling common stains found in the home from coffee to red wine.

The Campaign for Wool has collaborated with retail partners and brands from Brora and Jack Wills to Hackett, Vivienne Westwood, Marks & Spencer, John Smedley, Walker Slater, Hobbs, Finisterre, Johnstons of Elgin and DAKS.

To celebrate, Nigel Cabourn on Henrietta Street will be offering 15% off all wool and tweed items from 11th - 14th October and Brora's Founder Victoria Stapleton has designed a limited-edition wool sweater exclusively for the campaign which is available at Brora's Covent Garden boutique.

Opening Times:

10AM - 7PM









campaign for wool