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Celebrate 100 years of the Negroni at the Henrietta
Celebrate 100 years of the Negroni at the Henrietta

Celebrate 100 years of the negroni at the Henrietta


Experimental Group has renamed themselves Experimental Negroni Club in partnership with CAMPARI, to celebrate 100 years of the Negroni cocktail, at Henrietta Hotel in Covent Garden.

Experimental Negroni Club will provide the perfect pit stop for a refreshing drink in between Frieze and London Design Festival festivities. Hidden away on the mezzanine, guests are transported to the unique world of the Negroni with a light installation and a bespoke menu of cocktails.

A range of vintage ingredients has been selected in partnership with the Old Spirit Company to recreate the enduring allure of cocktails served in the 50s, 60s, 70s and 80s and mix the perfect vintage Negroni.

The Negroni is seen by many as the world’s most iconic cocktail. The story began back in 1919 when Count Camillo Negroni entered a bar in Florence and asked for an Americano with gin instead of soda water, inspired by a recent trip to Britain. The rest is history, and over the last 100 years, the Negroni has stood the test of time achieving cult status as a ‘classic cocktail’.

The installation, conceived by Frankie Boyle - an artist who specialises in the medium of light – pulls guests into the world of famed cocktail the Negroni with a multi-sensory experience. The light show consists of a pixel-mapped space suspended below the stunning mezzanine bar’s glass ceiling with a light choreography that simulates Negroni’s ingredients, creating a dazzling infinity illusion.

Count Camillo Negroni was famously adventurous, with his travel taking him across America and Europe. As a tribute to this and to celebrate 100 years of the Negroni, CAMPARI and Henrietta Hotel have chosen eight of the most exciting and cosmopolitan cities in the world - including Mexico City, Paris, London, Tokyo and Milan - to serve as inspiration for eight unique variations of its most famous cocktail.

To add an Italian touch to the food offering, and to celebrate the opening of new hotel Il Palazzo Experimental in Venice, the highly-acclaimed gastronomy collective Italian Supper Club has created a delicious cicchetti menu – typical Venetian appetisers - specifically for the occasion. To mirror the food offering available at Il Palazzo Experimental, guests can savour Bombetta, a deep fried bread from Puglia, or Arrosticini, grilled lamb skewers from Abruzzo, and melting Parmesan croquettes accompanied by filled Tigelle, a type of flat bread.

0203 794 5313






Celebrate 100 years of the Negroni at the Henrietta