The Covent Garden Guide to London Fashion Week
From the most Instagrammable street style locations to the best places to pick up your new London Fashion Week look, Covent Garden is the ultimate destination to shop, eat and live your best Fashion Week life.
Whether you're heading to all the shows or simply looking to join in on the fun, read on to discover our guide to London Fashion Week in Covent Garden.
Dress to Impress in British Brands
Did you know Paul Smith's first London store opened on Floral Street in 1979? The brand occupies numbers 40-44 Floral Street, selling everything from suits to suitcases for men and women. Then there's British fashion favourite Mulberry in the Royal Opera House Arcade where you can enjoy their complimentary personal shopping service - why not bring a friend and enjoy a glass of Champagne while you shop?
You'll also find Burberry on King Street, newcomer Osman on Floral Street and last but not least, The Shop at Bluebird's beautiful new home in Floral Street’s Carriage Hall. Give yourself plenty of time to visit this concept store because there are over 100 luxury and designer brands to browse, from Alexander McQueen to Victoria Beckham, it's the perfect place to pick up your new London Fashion Week look.
Head to The London Fashion Week Festival
A hop, skip and a jump from Covent Garden is the home of London Fashion Week at 180 The Strand. The London Fashion Week Festival (formerly known as London Fashion Weekend) is a ticketed event hosted at The Store Studios where you can get direct access to designers, industry insiders and a curated selection of pop-up shops from over 150 international and British brands.
Tickets start at £135 and you can secure your ticket here.
But were you really there if you didn't 'gram your food? Covent Garden is home to some of the most Instagrammed dishes and restaurants in Central London has the perfect pit stop locations for snacking between shows.
From Avobar's pink ceramic plates and creative avo spreads to the Covent Garden Grind's iconic red cups, Ladurée's pastel macarons, The Petersham's Murano glassware, Abuelo's iconic fig toast and of course, RedFarm's world-famous Pac Man dumplings, we've well and truly got your London Fashion Week feed covered.
Get the Perfect Street Style Shot
There may be over one million photos shared to #CoventGarden, but have you discovered the most Instagrammable spots in Covent Garden?
Luckily, Instagram sensation Pretty City London has shared her favourite Covent Garden locations for you to discover and snap, snap, snap away. Alternatively, grab a photo on the world-famous floral swings, snap the perfect selfie in our Infinity Chamber or get the perfect street style shot on the cobbled Piazza.
Get LFW Ready
From complimentary beauty makeovers to monogramming and personalisation services, Covent Garden is full of the very best services and experiences to tick all your fashion and beauty needs this London Fashion Week.
First, head to Tom Ford's one and only beauty store for a Makeup Master Class where you can learn Tom Ford's philosophy of face architecture in 90 minutes for £50 (fully redeemable on products), then head to The Shop at Bluebird for a personal styling session and finish with a spritz of Floral Street fragrance at their flagship store on King Street.
Recharge at New-trition
This season, The Shop at Bluebird's wellness pop-up lounge returns as 'New-trition' from 15th until 19th February.
Indulge in the latest wellness treatments with Get-a-Drip’s much-needed reviving IV Vitamin Drips and take advantage of the recharge & wifi hubs within the open work-space of the store. New-trition will house all the essentials to survive during London Fashion Week and be the location to escape to between shows.
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