Embrace Colour at Galeria Melissa
London’s Galeria Melissa Covent Garden has been transformed into an exciting and vibrant installation to celebrate the launch of ‘COLOUR ME’; the latest footwear and accessories collection from Brazilian brand MELISSA.
One of the overlooked details that builds our reality is colour – a subtle feature that changes the way we experience everything around us. It’s a form of communication that makes it possible to imagine how an orange tastes, sense the boldness of red and the serenity of blue. These sentiments are the foundation of Melissa’s newest collection.
The ‘COLOUR ME’ installation’s creative concept comes from Studio XAG with the result being a visual spectacle featuring floor to ceiling transparent sculptures of coloured acrylic discs which cascade and flood into the space.
Colourful vinyl shapes also feature on the floor, guiding and encouraging visitors to explore this immersive world. Visual artist Natalia Stuyk, whom has collaborated with the brand on multiple installations including the very successful “Paraíso” has created the video to accompany ‘COLOUR ME’.
The streams of colours in the installation reflects the MELISSA ‘COLOUR ME’ palette and the glossy finishes of the sculpture, vinyl and video all echo MELISSA’s signature raw material, MELFEX®, a type of PVC that is recyclable and vegan.
The installation is free to visit and will be held in the Galeria from until the end of July 2020.
MONDAY - SATURDAY 10:30AM - 7:30PM
43 KING STREET