Melissa + FILA: Making a Statement
Galeria Melissa Covent Garden has transformed to celebrate the launch of the new MELISSA + FILA limited edition collaboration.
The LED screens in the entrance area display a video by visual artist Natalia Stuyk, commissioned specifically for the launch. The basement area has been converted into a giant foam pit of lettered cubes which can be used to spell out words. Jump in, make your statement and share the experience.
This season, MELISSA embraces the contemporary codes of streetwear for their latest limited edition collaboration with Italian sports brand, FILA. For over a century, FILA has committed to making a strong statement with its brand values of individuality, power and style. The brand, founded in 1911, has seen its message move from the tennis courts and mountains of Italy to streets all over the world to become one of the most recognised fashion brands in its field. in parallel, MELISSA celebrates 40 years of extraordinary and globally recognised designs, all created in the brand’s unique raw material – plastic.
The MELISSA + FILA limited edition collab features four iconic items – sneaker, slide, sandal and bumbag. Head upstairs to try them on and join MELISSA + FILA in celebrating this exciting new partnership.
MON - SAT: 10.30AM – 7.30PM
SUN: 12PM – 6PM
43 KING STREET