The Menswear Edit
In 1979 Paul Smith opened his first London shop at 44 Floral Street, Covent Garden. Today, Paul Smith shops occupy the buildings from 40 to 44 Floral Street, selling everything from suits to suitcases for men and women. The shop also offers tailoring alterations, including a ‘shop while you wait’ service that aims to provide alterations within 15 minutes.
What to expect? An ever-expanding space filled with quintessentially Paul Smith pieces mixed with limited editions, new collections and a taste of London fashion history.
Kent & Curwen is a jewel of British menswear reborn for the 21st century. Creative director Daniel Kearns, in partnership with David Beckham, has established a new blueprint for Kent & Curwen; a fresh take on English heritage for the way men dress today.
To continue the legacy of Kent & Curwen in the 21st century, Kearns has taken from the authenticity of its storied past to rework the classic hallmarks of British sporting pastimes, mixing them with menswear staples to form the foundation of the Kent & Curwen wardrobe, inspired by Beckham’s own celebrated style.
What to expect? A stylish space on Floral Street where you can style it like Beckham with a glass of Haig in your hands.
Floral Street has a rich and long history of menswear and The Shop at Bluebird is the latest store to launch their take. Special wardrobe staples are key in the edit, with a curation of bright, exciting and covetable knitwear from around the globe; from the likes of The Elderstatesman from Los Angeles to the ultimate fisherman’s jumper from Copenhagen by SVS Herning, there’s something for everyone.
Discover the following brands in store; Ami, Oliver Spencer, Frescobol Carioca, What We Wear, Age Sneakers, Mr Q, SVS Herning, CDLP, Nudie, From The Road Scarves, Rombaut, Necessary Anywhere, London Sock Company, Elder Statesman, Serac.
What to expect? A rolling curation of the need-to-know menswear that will make you look and feel like the leader of the pack.
Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections. Evelyne Chetrite, founder and creative director since 1984, developed a new women’s aesthetic: modern and sophisticated with a hint of androgyny. In line with the Sandro sensibility, Evelyne’s son, Ilan, launched Sandro Homme in 2008 focusing on revisited classics for men with a modern twist.
What to expect? A certain je ne sais quoi that comes from this ineffably cool French brand. Visit the King Street store and purchase one piece to instantly elevate your style.
Turn down Covent Garden's Floral Street and you'll find Ted Baker’s first ever London shop.
Ted Baker started as a shirt specialist in Glasgow in 1988, but by the early 90s, had expanded to full collections of menswear and womenswear and the Covent Garden shop opened shortly after. Today, Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and firm commitment to good old-fashioned values.
What to expect? With casual upstairs and party downstairs, all sides of Ted are on display in this original Floral Street store.
Far more than just another store, Oliver Sweeney's flagship is designed to specifically feel like a club, with an emphasis on social space and an exploration of ideas. It’s also the premier place to discover new products; from men’s formal and casual shoes to boots and brogues and leather accessories, one can now shop a full ‘head to toe’ look with the brand as they add clothing to their bi-annual collections.
If personalisation is more your thing, we recommend visiting the store on a Thursday where Oliver Sweeney’s very own ‘Tattooist-in-Chief’ is in residence to tattoo any tan leather Oliver Sweeney product with a design of your choice.
What to expect? The Oliver Sweeney Clubhouse on Henrietta Street comes fully equipped with comfy leather (of course) sofas and a fully stocked bar.
Cheaney represents the very height of English handcrafted shoes where each and every pair is Goodyear welted and made using only the finest leathers and suedes available.
Joseph Cheaney & Sons has a rich heritage with skilled craftsmen and women who have been handmaking shoes at the same Northamptonshire factory since 1886. From the cutting of the leather through to the stitching and final polishing, Cheaney are one of the few manufacturers whose shoes are entirely ‘Made in England’.
What to expect? Marc and his team from the Henrietta Street store always provide an exquisite service with a side of exquisite shoes. Always on hand with a dram, the team will ensure your first pairs of Cheaneys are your last, but they will last you a lifetime.
Nigel Cabourn has been producing vintage military, outdoor and workwear collections for the past forty years. Inspired by an archive of over 4,000 vintage pieces amassed since the late 70s, the designer has created a brand that celebrates the best of British. His Authentic line launched in 2003 and is produced in British factories to the highest standards and craftmanship.
What to expect? The Geordie native’s Henrietta Street Army Gym will get you fit for duty if that duty is looking solider stylish.
The home of British menswear, Hackett's collections are built around impeccable tailoring complemented by luxurious casual wear. From their origins in London’s fashionable Chelsea, Hackett has a history of always providing the best for the most discerning of men.
What to expect? Three floors of a masterclass in preppy tailoring. From the humble polo to the impeccable custom tailored suit, Hackett House on King Street is a one-stop-wardrobe-shop.
The EDWIN brand was established in 1947 in Japan by Mr Tsunemi. With a strong passion for denim, Mr Tsunemi was inspired to import them directly from the United States as no denim was manufactured in Japan.
Today, EDWIN is a forward-thinking denim brand with Japanese roots, priding itself on continual progression in design and fit, utilising exclusive fabrics and fabrication, whilst maintaining a countercultural outlook.
What to expect? The Henrietta Street store houses industry-respected Japanese denim with a contemporary vision.
Established in 1936, N.Peal's Royal Opera House Arcade store is the number one destination for luxury cashmere in London.
The London heritage is key to the brand’s luxury identity and essence of classic and timeless style. N.Peal boast a large selection of high-profile clients, including Daniel Craig as James Bond in recent films Spectre and Skyfall, Marilyn Monroe and even the British Royal family.
What to expect? A lesson in casual cashmere as demonstrated by Bond, James Bond, aka the ultimate male style icon.
In 1955, Minneapolis-based Munsingwear introduced the first iconic golf shirt to America. As the story goes, one of Munsingwear’s salesmen spotted a stuffed penguin in the window of a New York taxidermist and bought it. Before long, the penguin became the official mascot of the brand making its first appearance on the 55 golf shirt.
In the 50’s and 60’s Original Penguin was worn by everybody from sporting heroes to celebrities such as Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood, and Richard Nixon, to name a few. Today Original Penguin has evolved into a complete lifestyle brand and you can discover the collection in the Long Acre store.
What to expect? A store with over 60 years experience of dressing men with a range of styles to truly express yourself.
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