Paul Smith has changed his stripes
A new monochrome makeover of 44 Floral Street celebrates a decade of Zebra graphics in PS Paul Smith collections.
Following the success of the colourful Stripe Shop, 44 Floral Street has changed its stripes once again to celebrate the PS Paul Smith Zebra.
First sighted as a playful print on T-shirts in 2008, the Zebra has grown to become a customer favourite and ever-present within the PS Paul Smith collection, thanks to 10 years of unique versions and variations.
Inside the shop, visitors will enter a black-and-white world created by the Paul Smith in-house design team. The monochrome mural, which spreads across every wall, is a deconstructed version of the Zebra icon. Paul’s aim was to create an environment where strong patterns and bold colours could clash and interact.
Over a decade, the Zebra collection has expanded beyond the classic polo shirts and T-shirts to include bomber jackets, sweatshirts and hoodies alongside swim shorts, caps and bags.
MON - WED: 10.30AM - 6.30PM
THU: 10.30AM - 7PM
FRI: 10.30AM - 7PM
SAT: 10AM - 7PM
SUN: 12.30PM - 5.30PM
44 FLORAL STREET