MON – WED: 11AM – 7PM
THURS – SAT: 11AM – 8PM
SUN: 12PM – 5PM
Fast becoming London’s premium menswear destination, EDWIN’s flagship store on Henrietta Street, Covent Garden offers a wide range of the latest men’s and women collections, accompanied by a selection of Tsovet Watches, Porter Bags and much more.
EDWIN is a forward-thinking denim brand priding itself on innovation, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.
The EDWIN brand was established in 1947 in Japan by Mr Tsunemi. With a strong passion for denim, Mr Tsunemi was inspired to import them directly from the United States as no denim was manufactured in Japan.
In 1951, domestically manufactured denim is available for the first time in Japan. This product is expensive and of inferior quality compared to its American counterparts. The in 1963, EDWIN produces the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. In 1961 Mr. Tsunemi crafts the first pair of EDWIN denim jeans.
During the 1970s EDWIN become the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability. Then in the 1980s EDWIN invent ‘stone washing’, revolutionising the entire denim industry. For the 1990s EDWIN create the ‘new vintage’ denim concept, encompassing the subtle beauty of hand replicating vintage washes from archive references, pre-dating 1947.
Today, EDWIN is a forward-thinking denim brand with Japanese roots, priding itself on continual progression in design and fit, utilising exclusive fabrics and fabrication, whilst maintaining a countercultural outlook and contemporary vision.
25 HENRIETTA STREET