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Ted Baker Covent Garden
Ted Baker Covent Garden

Ted Baker

Opening Hours

MON - WED: 10.30AM - 7.30PM
THU: 10.30AM - 8PM
FRI & SAT: 10.30AM - 7.30PM
SUN: 12 NOON - 6PM

Turn down Covent Garden's Floral Street and you'll find Ted Baker’s first ever shop in London.

The double-fronted facade is always dressed with Ted Baker's signature, quirky window displays promoting quintessentially British clothes, accessories and sunglasses to Covent Garden shoppers.

Ted Baker started as a shirt specialist in Glasgow in 1988, but by the early 90s it had expanded to full collections of menswear and womenswear, and the Covent Garden shop opened shortly after.

Today, Ted Baker  is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and firm commitment to good old-fashioned values.

Ted Baker AW17

Ted is delighTED to announce the launch of his new Autumn Winter 2017 campaign. Ted has curated two separate campaigns to highlight both the individuality of Menswear and Womenswear this season, please see key details below -


From Mile End to Ealing, from Brixton to Bounds Green, Ted’s love of London stretches further than its limits, and the influence of the capital’s cultural melting pot is a constant source of inspiration. For AW17’s capital celebration of three decades of Ted’s unconventional approach to menswear, he’s looking to the city’s streets: to the idiosyncratic style, inimitable charisma, and cheeky wit of London’s men.

With a nod astern to his heritage, Ted plunges forward with a sportier sort of menswear for AW17. Advanced fabrications, emblematic branded trims and contemporary seaming create a clean-lined, leisurely look, while still remaining smart; the outline of a new uniform for the modern everyday man. Updated with impressive hardware, including tactile press studs and waterproof zips, Autumn Winter’s outerwear makes dressing for the cold that much more effortless. Bombers play a key role this season, the classic silhouette revamped through rich melton and striped mouline ribs, while premium suede and shearling iterations offer trans-seasonal versatility when the mercury falls.


Blast off for a new fashion frontier with Ted’s stellar AW17 womenswear collection. Ted Baker and NOSA (No Ordinary Space Agency) have embarked on a fantastic voyage to bring you a new lifestyle on Sateen. This far-flung, universally well-dressed planet offers an elegant way of living. As well as being light years ahead style wise, Ted’s luxury space community has all the mod cons, not least a personal droid to simulate the day’s optimum outfit. So, come on up to Sateen – a world apart.

Advance your style into the next dimension with clean silhouettes, crisp shapes and a celestial use of fabrics. Inspired by galactic glamour of the highest order, Ted’s AW17 womenswear has been designed to take your wardrobe on a luxury trip into hyperspace. Ted has summoned an interstellar cast of textures from across the Galaxy this season, from high shine satins and rich metallic jacquards to heavy compact crepes and soft, fluid knits. Buttery leather jackets and updated versions of Ted’s signature pieces add an intrepid sense of drama, while graphic colour blocking, intricate embroidery and asymmetric cuts will catapult you into high-style orbit.

020 7836 7808



Ted Baker Covent Garden