Onitsuka Tiger

Located on Neal Street, Onitsuka Tiger has revealed its first ever European Red Concept Store in Covent Garden. Marking the shoe brands 75th anniversary, the store showcases a range of heritage styles with the iconic ‘Mexico 66™’ shoe at its core. The Japanese brand's collections combine fashion with sports, and heritage with innovation, with the new store inspired by modern urban aesthetics.

To commemorate the store opening, a special edition of the ‘MEXICO 66™ NM’ shoe (NIPPON MADE Series) is available exclusively at the Neal Street store.  Alongside the Red Collection which consists of Onitsuka Tiger’s signature models, the store also features a wide range of items—from bags and accessories to the NIPPON MADE collection.