In 2009 Zofia founded Laird Hatters in London and shortly after, Alex joined the team as the principal hat maker. Shortly after Laird Hatters opened its first shop with ready-to-wear headwear in London in the same year. Fast forward to today and there are four stores in Central London, one of which is on New Row in Covent Garden! There are also stores in Cambridge and Oxford.

The creative team at Laird is involved regularly in high fashion collaborations with British designers, with their headwear featuring in London Fashion Week and London Collections: Men. They also make bespoke headwear projects for clients, as well as for TV shows and film.

Laird create hats and caps of distinction for both men and women, and are passionate about sourcing the best British cloths, and supporting British textile manufacturing. A Laird hat evokes a rich English and Scottish heritage, with a modern nuance. The great fabric finishes and rich colour palettes make their headwear stand out, as well as the wonderful craftsmanship. The Laird look is slick, with strong lines, deep colours and bold statements.