Welcome to The North Face store in Covent Garden, Europe's first North Face shop and still the UK’S biggest.

Named for the cold, unforgiving side of a mountain, The North Face began life as a small retail store in San Francisco. Initially selling high-standard climbing equipment, the store soon moved to designing their own brand of clothing. Growing a passionate following of athletes and mountaineers, The North Face expanded through the decades to encompass skiwear, sportswear, footwear and equipment for all outdoor enthusiasts. Continually sponsoring expeditions across the globe, The North Face mantra is reinforced in everything they do – Never Stop Exploring.