The pop-up store will spotlight the UK and Ireland's most exciting founder-led indie beauty and jewellery brands including Hildun Beauty, No 98 Beauty and Klira, while bringing DCYPHER's hyper-personalised technology to life.

Stay tuned for ticketed community events, masterclasses, founder meet-ups and collaborative panels, giving you direct access to the faces behind the brands!

What is DCYPHER?

DCYPHER Beauty is an innovative complexion brand offering makeup literally made for you. Having created over 72,000 unique matches and counting, DCYPHER is on a mission to change the way colour cosmetics are made, bought and worn. Designed to challenge the limitations of traditional beauty, DCYPHER was created by co-founders biochemist Adam Triantis and brand expert Ruth De Leo. Discarding the idea of restrictive shade ranges and wasteful mass production, DCYPHER's AI-powered Skin Tone Analyser and made-to-order model delivers hyper-personalised products.

Discover the Henrietta Street pop-up, where you can try and test DCYPHER products. Using its patented Skin Tone Analyser and Match technology, DCYPHER generates a unique Skin Tone ID for everyone, translating this data into a bespoke formula that is freshly mixed and bottled. Experience facial scanning, and formulation in-store and receive a complimentary sample of your perfect match foundation in 60 seconds!