30th April-2nd May

Popping up on the Covent Garden Piazza this bank holiday weekend, Peroni Nastro Azzuro brings renaissance Rome to London. Visit the East Piazza for the striking optical illusion artwork, Il Fresco di Peroni, inspired by Renaissance Rome, step inside and enjoy a crisp Peroni Nastro Azzurro for free. Read on to discover more.

1st-2nd May

This May, Burberry opens a playful pop-up on the Covent Garden Piazza, to celebrate Her Parfum, the most intense addition to the Burberry Her fragrance family. The pop-up brings the world of Burberry Her Parfum to life through a joyful exploration of scent and creative expression. Read on to discover more.

1st-4th May

This May Bank Holiday, we’ve partnered with your favourite restaurants and stores to shine a spotlight on our Covent Garden community with the Neighbourhood Card Weekend. With over 150 card offers already available, present your digital card to enjoy a weekend of boosted discounts, complimentary items and more.  Live work or study in the area? Sign up for the Covent Garden Neighbourhood Card here. Exclusively for Neighbourhood Card holders.

2nd-4th May

Looking for a fun, family-friendly day out this May Bank Holiday? Covent Garden has everything you need, packed full of foodie hotspots, unbeatable shopping, West End shows a stones throw away and interactive activities for the little ones to enjoy.

Tuesday 5th May

Slow down and toast the day with something a little more mindful in Covent Garden, this National Matcha Day. Shop expertly prepared blends, innovative matcha flavours and combinations beyond the traditional latte at our favourite spots, including JENKI who are offering 30 free Blueberry Pie Matchas per day at the Covent Garden store from 30th April - 2nd May.

Thursday 14th-Sunday 17th May

This May Covent Garden brings the spirit of Norway to the West End with ‘Passport to Norway’, a four-day celebration of Nordic culture, food and live performance across the iconic Piazza from 14^th - 17^th May. Discover a vibrant programme of live music, alongside a curated line-up of food and drink pop-ups bringing Nordic flavours to Covent Garden.

Travel accessories brand founded by Norwegian content creator Maddie Borge is popping up on the Covent Garden Piazza this May. Bringing a fresh perspective to travel essentials the brands helps people stay organised while expressing their personal style. Read on to learn more.

8th-10th May

Join Rituals this May to celebrate the renewed Ritual of Ayurveda, inspired by 5,000 years of ancient Indian wisdom. Discover gentle cleansing and deep nourishment with product demonstrations at the Water Island, plus indulgent hand massages infused with Indian rose, sweet almond oil and Ayurvedic botanicals. For three days only, receive a Mini Duo Set and a full-size Shower Foam when you spend over £50 at the James Street store.