Find your pride at Covent Garden Pride. Proudly supporting our LGBTQ+ family to be themselves, not just during pride, but every step of the way.

Pride in Covent Garden

With your favourite Covent Garden brands offering exciting limited-edition products, charity donations, and the iconic Market Building's rainbow light installation throughout June, there is plenty to see and do to celebrate Pride in London in the neighbourhood.

London is home to one of the largest LGBTQ+ communities in the world, and Covent Garden is proud to support and celebrate Pride this June. Visit Covent Garden this pride month for a series of charity events and your favourite Covent Garden brands offering exciting in-store promotions, themed products and special donations, there is plenty to celebrate in and around the neighbourhood.

Pride Parade

London Pride Parade

Saturday 5th July

Made up of hundreds of LGBTQ+ community groups, charities and non profit organisations, the Pride in London Parade is returning with its heritage route for 2025, through the heart of the West End. This year the Parade will run from Hyde Park Corner, through Piccadilly Circus, down Haymarket and through Trafalgar Square, culminating at Whitehall Place.

Who are Pride in London? 

Pride in London is a non-profit organisation, completely led by volunteers who strive for equality, and deliver the annual Pride parade. The parade is totally inclusive, and ensures that there is a platform for every part of London's LGBTQ+ communities, raising awareness of ongoing issues within the community and campaigning for equality.

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West End Drag Party at Seven Dials Market

Thursday 3rd July, 7pm-10pm 

Seven Dials Market are pulling out all the stops this June to celebrate love, joy and inclusivity! Brining the drama and glamour to Covent Garden's favourite food market, Seven Dials Market is hosting a west end Drag Party in the lead up to London Pride Parade. Expect an evening of jaw-dropping West End vocals, outrageous vocals, lip sync battles, games, giveaways and a line-up of queens and divas ready to party.

Get your tickets now, which include a welcome cocktail, the best seats in the house and a 10% donation to the incredible akt charity who support LGBTQ+ young people facing homelessness. Dress up, show up and sparkle!

→ Book tickets now
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Pride Sundays at STEREO

📍35 The Piazza
🗓 Every Sunday throughout June

This Pride month STEREO are turning up the volume every Sunday. Open from 7pm-1am, party the night away with a stacked lineup of DJ tribute acts, lie brands and surprise performances every week. Come along, dance, sing and show your colours all month long, finishing with a performance from the iconic London Gay Big Band!

What's in store?
  • Sunday 8th: Guilty Pleasures DJ
  • Sunday 15th: Cosmic Sunday
  • Sunday 22nd: Queens of Pop
  • Sunday 29th: London Gay Big Band
→ Discover STEREO
Shake Shack

Shake Shack's Pride Shake returns

Shake Shack supports and creates safe spaces for it's LGBTQ+ employees and communities. This Pride Month until 7th July Shake Shack is proud to support the following charities, with £1 of every Pride Shake being donated to local LGBTQ+ charities.

Made from frozen vanilla custard and crushed shortbread, topped with whipped cream, strawberry glaze and rainbow sprinkles, this is not one to miss. Find the delicious Pride Shake in the Market Building Shake Shack.

→ Discover Shake Shack
Pride © RBO. Photographed By Laura Aziz

Celebrate Royal Ballet and Opera’s Pride Icons

Discover the LGBTQ+ icons who have left an indelible mark on the Royal Ballet Opera’s history and continue to shape its future on the Pride of the Royal Opera House tour. From visionary composers and choreographers to trailblazing artists who defied conventions, this 75-minute experience celebrates the bold creativity, ground-breaking achievements, and lasting influence of the LGBTQ+ community in both The Royal Opera and The Royal Ballet.

→ Learn more
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Celebrate Pride with Mrs Riot

Dance the night away at Mrs Riot this Pride Month for an unforgettable celebration of love and diversity. Expect exciting activities, special discounts, plenty of glitter and fabulous performances.

From Bottomless Drag Brunch every Saturday to iconic DJ's, live musicians and endless special guests, where better to keep the good vibes going?

→ Explore what's on this Pride month
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Queer as Folklore: Portraits in the Attic

📍Bow Street Police Museum
🗓 Thursday 19th June

This Pride month, discover the history of gothic literature and horror, and the queer writers behind it. Beginning with Oscar Wilde’s incarceration, Sacha Coward will explore the ways in which gothic literature and horror has been informed by sexual transgression; why were so many gothic writers queer, and why have queer folk historically been so drawn to stories with tragic endings, ghosts and decaying grandeur?

→ Book tickets now

Covent Garden's LGBTQ+ founded brands

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They Made This

Female and LGBTQ founded, They Made This is a contemporary, modern art print shop and gallery founded by partners Aine Donovan and El Jones. Representing the work of over 60 of the world's best graphic artists, the brand makes art accessible for everyone.

→ Discover They Made This
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Malin + Goetz

Transforming the skin care industry for 20 years, founders and partners Matthew Malin and Andrew Goetz have created a brand synonymous with quality and sustainability.

→ Discover Malin + Goetz
All Bar One

Pride Cocktails

All Bar One has unveiled their limited-edition menu of Pride cocktails in partnership with Little Moons, and donations for each cocktail going towards the LGBTQ+ community.

Discover delicious new concoctions: 

  • Scrum-believable Margs: A vibrant twist on the classic margarita, with strawberry & lime, and a raspberry mochi ball.
  • Purple Reign: A bold mix of Absolut citron vodka, cranberry blue raspberry & lime, crowned with a raspberry mochi ball.
  • Riding Sol 'O' Ero: An exotic spritz of Havana rum, passionfruit, pineapple & prosecco, topped with a blood orange & pink grapefruit mochi ball.
  • Prideful Piña Matcha: A creamy blend of Havana rum, matca green tea syrup, oat drink, coconut and pineapple juice. Topped with a coconut mochi ball.
→ Discover All Bar One
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