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Pride Month
Throughout June 2026
London is home to one of the largest LGBTQ+ communities in the world and Covent Garden is proud to support and celebrate Pride month. Visit Covent Garden during pride month for a series of charity events and your favourite Covent Garden brands offering exciting in-store promotions, themed products and special donations, there is plenty to celebrate in and around the neighbourhood.
4TH AND 5TH JULY
The Market Building Goes Rainbow
Transforming Covent Garden this weekend, the iconic Market Building is going rainbow colours to celebrate London's annual Pride parade.
SATURDAY 4TH JULY
Pride in London Parade
Returning to London this July, the London Pride Parade will be making it's way through the heart of the West End, spreading happiness wherever it goes. Made up of hundreds of LGBTQ+ community groups, charities and non-profits, the parade is fully inclusive and provides a platform to every part of the community.
Come along, have a blast and support in the campaign for equality!
Exclusively for Pride
Shake Shack has introduced their 2026 Pride Shake where £1 of every Shake sale supports a chosen local LGBTQIA+ a charity. Indulge in the Honeycomb Pride Shake made with vanilla frozen custard blended with chocolate honeycomb and salted honey, topped with whipped cream, crushed chocolate honeycomb and rainbow sprinkles.
Continue the Pride month celebrations at All Bar One with their London Pride Parade party on 4th July, with a live DJ from 12pm-7pm, limited-edition porn star martini and pina colada slushies, a glitter make-up artist from 1pm-3pm and more.
What might a rainbow taste like? For Mariage Frères the answer lies in the chic and flamboyant citrus notes of this blue tea 'Rainbow in Love'. Discover the tea in-store this Pride and enjoy stunning al-fresco lunch, brunch or afternoon tea.
The Big Gay Brunch
Discover The Big Gay Brunch is returning to the stunning gardens of The Actors’ Church in Covent Garden, transforming into a ‘camp village fête,’ offering a stylish and relaxed alternative to the hectic Pride parade.
Prepare for a day of:
Charlotte Tilbury make up pros on hand to make you Pride ready
A musical theatre choir
A drag theatre puppet workshop
Ceramics workshop
A makers market
Games
A raffle
and more, all in aid of London Friend, London's oldest LGBTQ+ charity.
GUIDE TO BARS
Let the Celebrations Continue
From expertly crafted cocktails to exceptional wine lists, Covent Garden boasts some of central London's finest bars, with plenty of hidden gems, perfect for keep the party going this Pride.
Don't stop here, there's more to discover
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The Best Coffee Spots in London
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Top Breakfast and Brunch Destinations in the West End
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Al Fresco in Covent Garden
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Pre-Theatre Dining in Covent Garden
Book your theatre tickets
Whether you're into iconic musicals or standout plays, enjoy our Showtime Special deals with West End theatre tickets starting from only £20.