Find your pride at Covent Garden Pride. Proudly supporting our LGBTQ+ family to be themselves, not just during pride, but every step of the way.

Pride in Covent Garden

With your favourite Covent Garden brands offering exciting limited-edition products, charity donations, and the iconic Market Building's rainbow light installation throughout June, there is plenty to see and do to celebrate Pride in London in the neighbourhood.

London is home to one of the largest LGBTQ+ communities in the world, and Covent Garden is proud to support and celebrate Pride this June.

Visit Covent Garden this pride month for a series of charity events and your favourite Covent Garden brands offering exciting in-store promotions, themed products and special donations, there is plenty to celebrate in and around the neighbourhood.


Pride Month at Seven Dials Market

31st May-30th June

Seven Dials Market are pulling out all the stops this June to celebrate love, joy and inclusivity in a partnership with Pride in London, champions of LGBTQ+ diversity.

Seven Dials Market vendors will be offering up Pride specials to raise money and support the work of Pride in London, so prepare yourselves for Hash Hut's Cheesy Bean Browns (loaded with freshly grated cheese), Yum Bun's Rainbow Salad Set, and much more, with every 50p of each sale being donated to Pride in London. Sip on a Rhubabe, made with Stonewall Spirits especially for pride at Warehouse Bar, and do good as £1 from every purchase is donated.

On Friday and Saturday nights throughout the month, the soundtrack to Seven Dials Market will be provided by DJ's from the LGBTQ+ community, with only the best vibes all round.

→ Seven Dials Market
Shake Shack Pride 2024

Shake Shack's Pride Shake returns

Shake Shack supports and creates safe spaces for it's LGBTQ+ employees and communities. This Pride Month from 31st May - 1st July, Shake Shack is proud to support the following charities, with £1 of every Pride Shake sale being donated to one of the causes:

  • Mosaic LGBT+ Young Persons' Trust - dedicated to supporting, educating and inspiring young LGBT+ community ages 12-18 and 18-25.
  • Pride CYMU - volunteer-led charity working to promote the elimination of discrimination.
  • Oxford Pride - promoting awareness of LGBTQIA+ issues and lifestyles.

Made from vanilla frozen custard hand spun with Biscoff sauce and rainbow sprinkles, topped with whipped cream and more sprinkles... find the delicious Pride Shake in the Market Building Shake Shack.

→ Shake Shack
Pride Parade

London Pride Parade

Saturday 29th June (12pm-6pm)

Made up of 100s of LGBTQ+ community groups, charities and non profit organisations, the Pride in London Parade is returning with its heritage route for 2024. through the heart of the West End. Gathering at Park Lane and passing through some of London's most iconic areas including Piccadilly Circus and Trafalgar Square, the fun starts at 12pm and continues to 6pm.

Who are Pride in London? 

Pride in London is a non-profit organisation, completely led by volunteers who strive for equality, and deliver the annual Pride parade. The parade is totally inclusive, and ensures that there is a platform for every part of London's LGBTQ+ communities, raising awareness of ongoing issues within the community and campaigning for equality.

Flowering With Pride
Flowering With Pride Bench 3
24% of young homeless people aged 16-25 identify as LGBTQ+ in the UK. Grab a quick selfie or snap on the 'Flowering with Pride' swing bench and feature the #CoventGardenPride hashtag to support akt, giving LGBTQ+ youth somewhere safe to be. The charity provides a range of services including securing safe long term homes for people, emergency housing and support, access to mental health support and much more. In the space of a single year from 2021-2022, akt was able to provide 110 young people long-term secure housing, 6957 housing support sessions and over 1500 individuals guidance on seeking mental health services.

Pride on the Move at London Transport Museum

Friday 7th June: 6:30pm - 10pm 

Visit the London Transport Museum this Pride month to celebrate LGBTQ+ London, Londoners, and transport workers.

Put your knowledge to the test with a mini quiz hosted by Drag extraordinaire The Nightbus, testing you knowledge of iconic LGBTQ+ London venues, stories and transport trivia, to be in with a chance of winning a prize. 

Discover LGBTQ+ histories in London’s transport story in a line-up of short talks and join a creative workshop to design a look for  Pride Parade. Create your own map of LGBTQ+ London, and enjoy a set from DJ Ritu MBE with a drink from one of the bars.

Discover the full event line up here, co-created with OUTbound, TFL's LGBTQ+ Colleague Network Group. 

Happy Socks Pride (1)

Walk with Pride at Happy Socks

Presenting the Always Walk With Pride campaign at quirky sock brand, Happy Socks, who believe that you should be proud of your true self all year round.

Happy Socks donates 10% of sales from their Pride collection to InterPride, an international organisation that brings Pride organisers together to share knowledge and maximise impact for the LGBTQ+ community. The Pride collection is available all year round.

→ Discover Happy Socks

LGBTQ+ founded Covent Garden brands

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They Made This

Female and LGBTQ founded, They Made This is a contemporary, modern art print shop and gallery founded by partners Aine Donovan and El Jones. Representing the work of over 60 of the world's best graphic artists, the brand makes art accessible for everyone.

→ They Made This
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Malin + Goetz

Transforming the skin care industry for 20 years, founders and partners Matthew Malin and Andrew Goetz have created a brand synonymous with quality and sustainability.

→ Malin + Goetz