The Scandinavian Edit

Discover our guide to the best of Scandinavian fashion and dining in Covent Garden. From Copenhagen street fashion to Swedish baking, there is something for everyone to discover.

Known for it's spectacular natural landscapes, modern, trendy cities and rich cultural history, Scandinavia is the perfect place to visit for outdoor lovers, fashionistas and foodies alike. Luckily, you can find some of Scandinavia's most sought after brands right on your London doorstep, from high fashion ARKET, GANNI and Axel Arigato to help you achieve the effortlessly cool Scandinavian look, to mouth-watering sweet treats from bakeries Ole& Steen, Fabrique and more. Avid adventurers will especially love ski-wear shop Peak Performance and outdoor goods brand Thule.

Peak Performance

Originating from Åre and Stockholm in Sweden, Peak Performance was born in the mountains out of love for freeride skiing and adventure. Based out of their mountain house in Åre (known for it's tree-lined skiing) and off-piste terrain, Peak Performance test products close to home as the saying goes "If it can handle Åre, it can handle anything,”.

Visit the Long Acre store to explore the brand's range of products, including the latest gear and apparel, perfect for adventures by bike, skis or foot.

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Gudrun Sjödén

Founded by the woman herself, Gudrun grew up in a farming family outside Norrtälje, east central Sweden and began studying crafts and design in Stockholm at 17. The brand was then founded in 1974, where Gudrun could let her creativity run wild, with contrasts, colour and patterns. Drawing heavily on Scandinavian influences, Gudrun Sjödén is not only playful but functional, perfect for an outdoor lifestyle and to be worn across multiple seasons.

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Thule Outdoor

Founded in Hillerstorp, Sweden in 1942, Thule are known for their outdoor and cargo products. From roof and bike racks to storage, luggage and strollers, Thule have something in-store for every occasion. Whatever your passion or pursuit, Thule's passion has been creating solutions to simplify life's adventures.

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GANNI

Famous for their contemporary, Scandinavian-inspired designs, GANNI was founded in Copenhagen Denmark and has taken the fashion world by storm. Unlike stereotypical Scandinavian fashion, GANNI offers a more playful, colourful and effortless approach to their designs, perfect for elevating any outfit. Visit the Floral Street store to explore the collections beautiful, quality apparel and accessories.

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Axel Arigato

Founded in Sweden in 2014, Axel Arigato is intrinsically grounded in culture, community, and craft, incorporating Japanese influences and minimalism. The brand's footwear and ready-to-wear apparel encompasses their creative and cultural influences, while also remaining loyal to their minimal Scandinavian origins.

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Danish baking at Ole & Steen

Danish bakery Ole & Steen are well known for their hand-made breads, pastries and cakes. Their iconic Stænger (Danish Socials) are a must-try, made using cinnamon, layering pastry dough and adding flavourful soft fillings.

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