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'The most stylish street in Covent Garden'
Claiming the title of Covent Garden's most stylish street and showcasing a runway of fashion favourites, add Floral Street to your itinerary of must-visit shopping hotspots. Find yourself immersed in globally renowned brands, tailored to every taste. From sharp menswear by Sunspel to Scandinavian style by GANNI, we've got you covered.
After a spot of shopping, stop off at croissant experts, Chestnut Bakery for freshly baked pastries and their everchanging menu of Instagrammable treats.
40-44 FLORAL STREET
Paul Smith's Flagship Store
In 1979, the first store of iconic fashin designer, Paul Smith opened at 44 Floral Street, Covent Garden. His trademark rainbow stripes adorn modern silhouettes, combining classic design with a contemporary edge. Today, Paul Smith’s Covent Garden store occupies the buildings from 40-44 Floral Street, selling everything from suits to suitcases for men and women.
The History of Floral Street
Floral Street in Covent Garden may be a short stretch of road, but it carries a rich and layered history that reflects the evolution of central London. Once known as Hart Street, it was renamed in the late 19th century to echo the area's association with the bustling Covent Garden flower market. Despite its charming name, Floral Street was historically more functional than floral—serving as a service lane for market traders and delivery carts.
Over time, however, it has transformed into a cultural corridor, home to the Royal Ballet School and the striking Bridge of Aspiration, which links the school to the Royal Opera House. This quiet street has also attracted notable creatives, including artist Elizabeth Polunin, whose studio once hosted Pablo Picasso. Today, Floral Street blends heritage with high-end fashion and design, making it a hidden gem for visitors exploring Covent Garden’s lesser-known corners.
Floral Street Favourites
Discover Floral Street's most iconic fashion brands.
SHOP
Radley
British accessories brand known for their stylish handbags.
SHOP
American Vintage
French fashion brand offering a collection of relaxed, soft basics with a vintage aesthetic.
SHOP
Rails
LA-based fashion label blending the laid-back style of California with refined tailoring.
SHOP
Balibaris
French menswear brand blending casual elegance with timeless style.
SHOP
Sessùn
French womenswear brand blending bohemian charm with tailoring.
SHOP
A.P.C.
French fashion brand known for their minimalist, ready-to-wear clothing and accessories.
SHOP
Paul Smith
Iconic British designer famous for their classic tailoring with a bold twist.
SHOP
Ganni
Danish fashion label known for their contemporary womenswear.
DINE
Sweet Treats from Chestnut Bakery
Nestled in a cosy corner of you'll find Chestnut Bakery, serving up a delicious selection of flatbreads, freshly baked breads, croissants and their signature decadent desserts.
Peloton's London Studios
Leading fitness platform, Peloton has taken up residence on Floral Street with their London Studios. Peloton Studios London is open for the public to take classes Friday through Sunday, with Monday through Thursday focused on producing classes without live audiences. Bridging the gap between studio and at-home participants through technology enhancements the Floral Street studios bring together the entire Peloton community.
Peloton Store
Based directly next door to the Peloton London Studios, Peloton has extended its footprint and provided its Members around the world with a premium retail space. Shop everything from high-performance apparel to loungewear in-store.
Globally Famous Shopping
The foundation of your fashion, UNIQLO's collections of minimalist must-haves are the staple of every wardrobe. Nestled between the historic Long Acre and Floral Street, UNIQLO Covent Garden is split across three levels. The historic grade two listed Carriage Hall space in store is home men's, women's plus a third floor café and personalisation station.
From New York to Floral Street, Theory bring their elevated wardrobe essentials for city living. These classic yet modern designs inspire confidence through perfect fit, premium fabrics, and timeless style.
