Home to iconic signature scents and artistic fragrance houses, look no further than our neighbourhood to get involved this National Fragrance Week.
This March, The Fragrance Foundation UK is leading a national week of celebration for the fragrance industry. For 2026, the week will be exploring The Future of Fragrance through the perspectives of leading UK executives and industry voices, examining how fragrance is evolving across key pillars in the industry.
Where beauty rituals meet everyday indulgence, Covent Garden is the UK's beauty capital for shopping your favourite brands.

Creed - Founded in 1760, Creed was initially established as a tailoring house, however gained royal recognition by creating bespoke scents, eventually transitioning into a renowned perfume house with over 260 years of heritage. Discover the largest selection of Creed's high quality, hand-blended fragrances at the King Street store now.
Guerlain - With almost 200 years of perfumery expertise, Guerlain marries French artistry with innovation to create scents that have shaped the fragrance industry.
Penhaligon's - With two perfume boutiques in the neighbourhood, Penhaligon's is somewhat of a Covent Garden institution. Founded in 1870, the brand's fragrances captures British eccentricity through whimsical, classic scents housed in beautifully designed bottles.

BYREDO - BYREDO is a modern European luxury house founded in 2006 by Ben Gorham as a creative project around smells and memory. The brand carries clear ethnic influences from Ben’s Indian background with strong ties to creativity, art and lifestyle . Discover everything from hair perfumes to room sprays and more at the Market Building store.
Diptyque - Where reverie and reality meet nature and art, Diptyque is a creator of evocative perfumes for the self and the home. Discover a signature selection of authentic artisan perfumes, fragrances, and bathing products, featuring distinct Parisian-style décor at the King Street boutique, alongside engraving services and a perfume refill station.
Miller Harris - Explore Miller Harris' couture fragrances and candles, designed to tell vivid stories. Known for their bespoke approach, Miller Harris specialises in creating sophisticated, contemporary perfumes which blend classical perfumery techniques with British sensibility.
Parfums de Marly - Inspired by the splendour of the 18th century court of King Louis XV, Parfums de Marly are designed to highlight free-spirited personalities. Blending regal elegance with modern scent profiles, the brand are renowned for their long-lasting eau de parfums featuring sweet and floral notes.

Go on a perfume journey in Covent Garden with in-store personalisation services, from receiving guidance on your new favourite scent, to creating your very own scent from scratch.

Demystifying scent creation, Experimental Perfume Club allows you to embark on a bespoke journey of perfume creation, where you can build your very own scent in an in-lab workshop. Learn how to smell, describe and memorise perfume ingredients, whilst coming home with your very own new scent.

British luxury lifestyle brand, Jo Malone London specialises in bespoke, high-end fragrances and are renowned for their unexpected ingredient combinations. The King Street store takes pride in their bespoke services offering a Scent For You service, a personalised experience offering guidance on bespoke, gender-neutral and layerable fragrances including colognes, home candles and diffusers. The store also offers a Scent Your Wedding service, where couples can discover the scents to suit their special day.
As the UK's beauty capital of beauty and fragrance, discover everything from expert hair styling and skin-boosting treatments to signature scents and daily makeup essentials.