Best Brands in the West End

Shop at Covent Garden

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Covent Garden is one of London’s most popular shopping neighbourhoods, home to a wide range of world-class fashion, beauty and lifestyle stores. From Polo Ralph Lauren to Tom Ford, Mulberry to Tiffany & Co. and Apple to DECIEM, discover a unique blend of global and independent brands designed to satisfy your every shopping need.

Ready, Steady, Shop

Covent Garden is one of London’s most-loved neighbourhoods, located in the heart of the West End. Across 9 streets and one historic Piazza, discover the very best of London’s dining scene and extraordinary shopping and lifestyle experiences, with something new to enjoy every time you visit.

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In-store experiences

From complimentary beauty makeovers to monogramming and personalisation services, we've rounded up the very best services and experiences on offer in the area.

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Womens Shop


Covent Garden boasts some of the most sought after womenswear stores in London. From British fashion designers Mulberry and Reformation to the Parisian favourites BA&SH, and A.P.C., fashionistas are truly spoilt for choice. Discover GANNI, American Vintage and Kick Game, with more openings coming in 2024...

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Renowned for becoming the capital’s newest mecca for menswear, Covent Garden is equipped for any fashionable occasion. Whether it’s suiting from Hackett, modern classics from Cheaney, a browse through luxury timepieces at Bucherer or a wet shave and facial at Tom Ford. The area is even home to Paul Smith’s first London shop, which is complete with an in store tailor.

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Covent Garden is home to the likes of CHANEL, Charlotte Tilbury, Glossier, The Ordinary, DIOR and many more.

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From covetable homeware from Jo Malone to indulgent chocolatiers like Venchi along with premium eyewear from Bailey Nelson and IZIPIZI, there's plenty to explore.

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There’s something for all the family to enjoy in Covent Garden. 

Unleash your inner child at one of Covent Garden’s oldest stores, Benjamin Pollock’s Toy Shop or The Moomin Shop which is entirely devoted to Tove Jansson’s loveable Finnish trolls.

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