Beautython in Covent Garden
To celebrate being the home of beauty, Covent Garden is throwing an extravaganza to celebrate all that is make up, skincare and hair. Visit Covent Garden over Beautython 23rd August until 3rd September for exclusive experiences, new launches and very special Thursday night events with late night shopping!
Become a Covent Garden Insider and shop the beauty stores to receive a limited edition Covent Garden tote bag, created by Lucia Curzi, exclusively for Beautython!
In just two years, Covent Garden’s Beauty Quarter has become a mecca for luxury beauty, now housing the most stand-alone beauty boutiques within one square mile in London. The neighbourhood has welcomed new concept beauty stores from luxury brands Chanel, Dior, Charlotte Tilbury, Clinique, Bobbi Brown and NARS. Also home to an increasing number of premium fragrance and skincare brands, including Deciem, Jo Malone London, Aesop, Miller Harris and Penhaligon’s. Covent Garden is the ultimate destination for beauty.
Go on a flight of fragrance fancy with Atelier Cologne and book in for a two hour workshop in their appointments space in store. You will be invited to step out of your comfort zone as you will then be blindfolded and encouraged to use your nose to discover five of Atelier’s key perfumes, their notes and the stories behind them. Accompanying this experience will be champagne and soft drinks. Book now by calling: 020 7836 7353
If you’re not lucky enough to get a space or want to visit the most beauty stores as possible you can take advantage of their engraving and gift wrapping lessons.
The home of the ‘How To’ will open its doors to show you the way to looking the best version of you. Bobbi Brown’s Featured Artist Amalie Russell will be curating an edit of Bobbi Brown’s hero products that will help you achieve beauty’s most in-demand looks and techniques of the moment.
Bobbi Brown’s ‘How To’ stations will be revamped to dedicated spots for Brows, Highlighting, Lips and Glam It Up make up. Experience the pretty powerful store whilst sipping a glass of Prosecco.
On Thursday 31st August celebrate impending launch of Gabrielle Chanel by experiencing one of their four make up looks inspired by the iconic Gabrielle Chanel, whilst sipping fizz.
If you want the finest French touch to the evening, you can even book in for a Chanel file and polish in store.
On Thursday 31st August, visit Charlotte Tilbury’s Beauty Boudoir between 7pm - 9pm to take part in their Hollywood Masterclass featuring a very special guest, tickets are £55 (which is redeemable on the day). If you can’t make the afternoon masterclass then pop in between 8pm - 9pm to receive a complimentary Tilbury Touch up using the new Hollywood Lips and Wands.
On Thursday 31st August, Clinique is all about #lashgoals! The Clinique store will be hosting an exclusive event in conjunction with their newest launch High Impact Lash Elevating Mascara. You will be invited to try on a mascara of your choice and taught how to apply to hit your lash goals. Should you find the mascara for you, Clinique will treat you to a luxury sample of their best-selling Take the Day Off Lids, Lashes and Lips upon purchase.
Aesop’s store on King Street, Covent Garden stocks their range for skin, hair and body care. The stunning store is worth a visit just for its engraved emerald-green cement floor tiles! Instagram, cleanse and discover this iconic brand whilst being served wine and nibbles. Watch out for their workshop taking place through the night.
On 31st August, pop in to Covent Garden’s latest beauty addition to discover the Abnormal Beauty Company, Deciem. On the night they will be hosting skin consultations from The Ordinary, serving cocktails and mocktails made with their Fountain supplements and a special treat for those who spend on the night.
Crabtree & Evelyn
Crabtree & Evelyn, is world-renowned for its quality fragrances, beautifully presented gifts and indulgent bath and body collections. Inspired by nature, the brand draws on its rich heritage and knowledge of plants to offer botanically-inspired products which enliven the senses and add a touch of luxury to everyday rituals. Join Crabtree & Evelyn on 31st August and discover its new Everyday Wellbeing range as well as 20% off all purchases. Enjoy refreshments and nibbles while shopping and indulge in a complimentary luxury hand massage.
Get looking the best version of you, thanks to Trevor Sorbie’s flagship salon. During Beautython, enjoy the ultimate package of a cut and blow dry, hair treatment, two Trevor Sorbie products to take away and a cocktail all for £50!
For the first Thursday during Beautython, Dior will be hosting one of their sought-after masterclasses that teaches you the tips hosted by a very special guest. Discover Dior’s Backstage Collection, a universal range designed for both professional and everyday use. Already gaining a cult following, Dior Backstage Pros are fast becoming the must-have makeup tools for everyone with the quality and innovation needed for backstage application.
Enjoy and exclusive evening with Champagne at the iconic Covent Garden Boutique where you will learn backstage expert techniques and discover yourselves through a new spectrum of colours, textures and striking it-shades. There will be champagne and gift bag for each attendee to book call store on 0207 563 6343, starts at 6:30pm
On Thursday 31st August, Dior National Makeup Artist will be hosting a masterclass with champagne, bespoke gift wrapping and deluxe gifts in store. Discover Dior’s Backstage Collection, a universal range designed for both professional and everyday use. Already gaining a cult following, Dior Backstage Pros are fast becoming the must-have makeup tools for everyone with the quality and innovation needed for backstage application. Call the store to book on 0207 563 6343.
Each Thursday in Beautython, you can book in for a fragrance fitting at diptyque on Floral Street Bookings need to be made in advance directly with the boutique, please call 020 7836 9269. Also, when you spend over £100 or more including one body care product you will receive a goody bag filled with something special.
Jo Malone London
On Thursday 31st August, you and a guest are invited to celebrate the launch of the eagerly-awaited new collection, The English Oak. Be enchanted by the magic of the forest and discover two spellbinding new scents; English Oak & Redcurrant and English Oak & Hazelnut. Enjoy British Sparkling Wine and treats inspired by the fragrances while you indulge in a scented Hand & Arm Massage. Personalise your own Jo Malone London box by adding an artisan touch with woodland prints.
For further information or to book your place please call 0370 192 5771 or drop in to the
Jo Malone London Covent Garden Boutique.
Kiko will be your go-to for fast services focusing on one key area, each Thursday during Beautython. Choose from eyes, lips or brows and in 15 minutes flat you will be transformed. Want more time and to learn about their extensive skin care range? Then call 020 7379 9684 to book in for a 45 minutes session. Spend over £25 and receive a good bag worth over £10!
On both Thursdays, join MAC on James Street for complimentary eye demonstrations in celebration of the M·A·C Girls collection launch. Explore your personality as their Artists create a M·A·C Girls look that’s tailored to you! Plus, enjoy sample giveaways in store as well as a glass of fizz when you book an appointment. To book a service, call the store on 0370 192 5185.
Find your signature scent at Miller Harris on Thursday nights, where their highly trained staff will be on hand with expert advice and a glass of something sparkling for you. Plus, receive a travel size fragrance with any purchase
Then on to Thursday 31st August, the focus is on the new collection Russian Leather which features candles, bath and showers gels and an eau du toilette. There will also be gift with purchases and goody bags!
Be first in line on Thursday 31st August between 6:30pm - 7:30pm for a NARS Demonstration Session with Boutique Senior Makeup Artist Clayton on their new Velvet Matte Foundation Stick and Powermatte Lip Pigments. The cost is £20, redeemable against purchase, and you will learn from the master whilst enjoying a glass of Prosecco and attendees will get NARS goodie bag when you spend over £70.
Brand ambassadors will be in store Penhaligon’s Market Building store in Central Avenue to host a fragrance workshop and profiling session on Thursday 31st August. Throughout Beautython, enjoy a fragrance profiling session with two complimentary samples.
For both Thursday nights, book in with Aveda for a complimentary 20 minute facial by calling 0370 192 5774. Also, the team will be on hand to teach you how to use their best selling thickening tonic and even better, when you purchase a bottle of their thickening tonic you will get a free blow dry!
Experience colour like no other at 3INA on Thursday 31st August with complimentary make-up tutorials around their new eye products. Discover how to create the wet look with their latest collection, as well as eclectic eyes
For both Thursday nights of Beautython, Urban Decay will be hosting a masterclass from 7pm with their Senior Make Up Artist. The class will focus on Carnival Brights and how to wear colour on your eyes. All attendees will get a goody bag of deluxe samples.
Feeling inspired to treat yourself? Enjoy 10% off their Full Spectrum palette on the two Thursday only.
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