Join the biggest celebration of Chinese New Year outside of Asia, in the West End of London. Discover all the best ways to celebrate the Year of the Dragon, from parades and performances across Chinatown to traditional Chinese food and limited edition Lunar New Year products from your favourite brands.
Chinese New Year (or Lunar New Year, as countries including Vietnam and North and South Korea also celebrate) is celebrated by over 20% of the global population and is the most significant holiday in the Chinese calendar. Marking the transition between zodiac signs, following 2023 as the Year of the Rabbit, 2024 brings the Year of the Dragon.
Capturing the dragon spirit: meet the new TAG Heuer Carrera Chronograph Year of the Dragon. The iconic, limited edition timepiece pays homage to success with a discreet yet significant dragon emblem at 6 o’clock and a customized caseback featuring a printed Chinese Dragon around the sapphire glass. This timepiece is available in a vibrant steel and a 18K 5N pink gold-plated version.
British heritage brand Mulberry has collaborated with Lebanese designer Mira Mikati to bring you an exclusive Lunar New Year collection, encapsulating the spirit of the Year of the Dragon.
The colourful collection features luxury bags and accessories, embodying Mikati's cheerful iconography. Expect bright tassels, braided straps, 3D keyrings, fringing, and most importantly the smiling dragon animation.
In partnership with Chinatown London
Celebrate Chinese New Year in Chinatown London. On Sunday 11th February, London will take to the streets of the West End to celebrate the Year of the Dragon.
Visit Chinatown this Lunar New Year for the lively parade, stunning performances and displays, immersive activities for the whole family and over 70 authentic East Asian restaurants to choose from.
Shop at Bucherer, the world’s largest watch and jewellery retailer this Chinese New Year, for a spot of well deserved luxury.
Discover Bucherer's finest selection of products inspired by the incoming New Year and start of the Year of the Dragon, and receive themed cookies with your purchase!
In celebration of Chinese New Year, RedFarm are spoiling us with a tasting menu available from the 8th-24th February. Expect Dragon Char Siu Bao Buns, with Deep Fried Dragon Fire Balls, with Minced Cuttlefish & Bavette Baked Puff Pastry, the dragon & fireballs representing the year we are celebrating, and the gold puff pastry ingots being a symbol of wealth & prosperity.
What better time to indulge in an authentic dumpling feast than during the Chinese New Year of the mystical Dragon? From the 9th to the 16th of February, Din Tai Fung invite you and your friends, family and colleagues to embark on a culinary journey filled with joy, prosperity, authentic flavours and Chinese New Year drinks specials.
For an extra surprise treat, pair any of the limited edition drinks with a basket of Xiao Long Bao for a chance to receive that basket on the house, should you uncover a ‘Golden Dragon Coin’ within.