Recently renowned for becoming the capital’s newest mecca for menswear, Covent Garden is equipped for any fashionable occasion. Whether it’s suiting from Hackett, modern classics from Cheaney, a browse through luxury timepieces at Bucherer or a wet shave and facial at Tom Ford. The area is even home to Paul Smith’s first London shop.
Tucked on the south side of the Piazza, Henrietta Street has become a menswear destination in its own right. Like-minded independent brands such as Bailey Nelson sit side-by-side with relaxed restaurants like Frenchie and Flat Iron, should you feel peckish on your spending spree.