Discover Covent Garden in Bloom this summer
Covent Garden, the oldest square in London and Westminster Abbey’s original orchard garden, is returning to it's historic past as it becomes a floral haven this summer.
The Chelsea Flower Show garden '500 Years of Covent Garden' will be reimagined as an al fresco pop-up in the iconic piazza, seeing brand partnerships such as Nyetimber English sparkling wine offering shoppers a tranquil haven to drink and dine. The square’s retailers and restaurants including Frenchie and The Ivy Market Grill are launching bespoke offers and products to celebrate 'Covent Garden in Bloom'.
During the week of the Chelsea Flower Show (22nd - 27th May) shops and restaurants across Covent Garden will start to bloom, with botanical window and store displays and exclusive in store experiences. Armani Beauty will be offering masterclasses in floral beauty throughout the week, Godiva offering bespoke chocolate bouquets, CARAT* will offer in-store discounts and the East India Company tastings on floral iced teas.
Following the Chelsea Flower Show, Lee Bestall's show garden will be transformed into 'The Terrace at Covent Garden,' from 1st May, where the 60-year-old apple trees, planters filled with floral displays and furniture from the Chelsea garden will be placed for shoppers to enjoy a seat in the floral oasis. The Chelsea garden was influenced by Covent Garden through the ages: the orchard garden for Westminster Abbey, 300 years as London's fruit and flower market, and the vibrant shopping and dining destination it is today.
ARMANI BEAUTY BOX
From 22nd-27th May Giorgio Armani is running their Spring-Summer Bloom event. The event offers you the opportunity to receive professional tips and tricks for achieving your perfect fresh summer makeup look.
On 26th May Armani Beauty will be running exclusive 1-2-1VIP Masterclass events, with an Armani Face Designer, focusing on looks inspired by the exclusive Runway Spring-Summer 2017 makeup collection. During your 1-2-1 Masterclass, your Face Designer will give you bespoke advice on how to apply your makeup to enhance your natural beauty and advise on which products are best suited to your lifestyle.
From 22nd until 27th May receive an exclusive 20% off the Snow Flower and Flora Collections from CARAT* London. Delicate flower motives suspended with barely there chains make these pieces the perfect addition to any outfit. It is the perfect addition of sparkle to any outfit! CARAT* London pieces combine the timeless glamour of a bygone era with a little modern day wearability. CARAT* London jewellery is about fantasy rather than reality and their jewels are chosen rather than invested, admired rather than shown off. Most importantly, though, their jewels are supposed to be worn rather than hidden in a safe.
Dirty Martini is celebrating their favourite season by debuting their limited edition cocktail: The Chelsea Tea Party.
The cocktail pairs Silent Pool Gin with fresh lime juice, dried lavender, Briottet Liqueur de Coquelicot de Nemours (Poppy) with the addition of homemade Honey and Chamomile Tea Syrup. The cocktail embodies the fruits of spring with Fee Brothers Peach Bitters, Briottet Crème de Fraise de Bois and fresh muddled strawberry and cucumber.
The Chelsea Tea Party is topped off with champagne foam and is then garnished with a delicate sprig of Baby’s Breath with a light dusting of raspberry powder, adding pops of berry flavour, making it almost too pretty to drink. The limited-edition cocktail will be exclusively available at the Covent Garden bar from 15th May –25th June.
THE EAST INDIA COMPANY
Iced tea has many known health benefits and is incredibly easy to make. You can choose any type of tea you like depending on your personal preferences, steep it for longer or shorter to modify its strength or add a dash of cordial to impart a new depth of flavour altogether. The possibilities truly are endless and we invite you to explore.
Every day from 12-7pm, The East India Company in Covent Garden will be sampling their range of refreshing fruit and floral iced teas in-store. Come and learn how to make the perfect iced tea and enjoy tastings of range of freshly made fruit and floral iced teas.
Everyone’s favourite slice of Parisian life, Frenchie in Covent Garden has brought back a customer favourite to the bar! Their Chica Roja features a blend of Barsol Pisco Italia, rhubarb, maraschino, egg white and lime.
Either sit and sip at the bar while snacking on their signature bacon scones or indulge in the exquisite menu. The menu at Frenchie Covent Garden echos its Parisian counterpart with simple and generous, yet precise dishes heavily influenced by Greg's travels from London to New York through Spain and Hong Kong.
Godiva, in Covent Garden's Market Building, is a top-drawer purveyor of indulgent, premium chocolates. Everyone knows that Belgian chocolates are superior, and Godiva, is the cream of the crop. One of their iconic products is their chocolate dipped strawberries!
From 22nd May until 27th June they will recreate the iconic sweet treat in to a bouquet! For £12 you will receive 5 expertly dipped strawberries arranged in to a bow tied bouquet!
It’s a chocolate lover's wish come true!
IVY MARKET GRILL
They have one of the best terraces in Covent Garden so it would make sense for The Ivy Market Grill to create the perfect summer tipple to enjoy in the sunshine. Covent Garden Summer Blush will be exclusive to The Ivy Market Grill in Covent Garden and only available to those in the know as it won’t be on the menu.
Enjoy a blend of Briottet Crème de Menthe Blanche, grapefruit juice, elderflower cordial and Prosecco garnished with lavender stick, mint stroke and rosebud.
THE CRUSTING PIPE
Enjoy some summer wine at The Crusting Pipe. From 22nd May until 30th June enjoy 25% off these floral wines. Please note, the offer cannot be used in in conjunction of any other offer and only when purchasing a bottle.
Lyme Bay Shoreline 2015 Devon, England 11% £34.00 - A dry and refreshing blend of Seyval Blanc and Bacchus sourced from the Devon coast. This beautiful wine has complex layers with subtle notes of lemon, nettle, rose petal and grapefruit.
Sancerre Rosé Millet Roger 2016 Loire, France 12.5% £38.00 - Delicate salmon pink colour, made from Pinot Noir grown in one of the Loire valley’s most prestigious regions. Light bodied with mineral and floral aromas and delicate fruit flavours.
Sweetheart's pastry chefs will surprise you with magnificent creations for Covent Garden in Bloom! Enjoy scones with fresh fruits and whipped cream, amazing victoria sponge cakes with lemon, lavender or jasmine and an endless parade of colourful cupcakes.
As always Sweetheart's products are all made from natural ingredients on the day in the in-house bakery. Most importantly Sweetheart is conscious about nutrition, so all recipes have been carefully designed to give you less sugar and more flavour!
BLOOMING LOVELY STORES
The sun’s been beaming down on London town and our Piazza is loving it. Visit our reimagined pop-up version of our RHS Chelsea Flower Show Garden in the Piazza to keep the summer vibe alive. And discover fantasically floral creations from our stores!
Our stores in Covent Garden are blooming! NARS on King Street has combined their iconic Orgasm shade with McQueen’s incredible petals.
In bloom indeed! Miller Harris has blossomed in the Market Building to their vibrant creation to help us celebrate Covent Garden in Bloom!
CRABTREE & EVELYN
Wisteria hysteria has hit Crabtree & Evelyn in Covent Garden. Mixed with the prettiness peony, rose, ranunculus and delphinium blooms their door way is floral fantasy!
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