Floral Street Focus
Find the pick of the bunch on Floral Street
If you’re looking for a ‘high end’ High Street, look no further. Floral Street was home to Paul Smith’s first ever London store back in 1979, and has been welcoming the great and the good of designer and boutique style ever since. With so many wonderful stores in one place, it’s a gift-buying haven. Here’s an introduction to our Floral Street favourites.
This stylish trove of fashion, beauty, art and homeware was once found on the King’s Road, but now has a beautiful new home in Floral Street’s Carriage Hall.
Give yourself plenty of time to visit this concept store, because there are over 100 luxury and designer brands to browse, from Acne Studios to Victoria Beckham. It’s the perfect place to shop for ‘someone who has everything’.
If you’re into fashion history as much as shopping itself, step into 44 Floral Street. This was Paul Smith’s first ever London store, though it’s had a few makeovers since then.
Now the brand occupies numbers 40-44, selling everything from suits to suitcases for men and women. Of course, the signature Paul Smith rainbow stripe is still a staple, but fans of animal print will love the monochrome mood in the Zebra store.
If you know – or are! – someone who loves a modern take on classic menswear, a visit to Kent & Curwen is a must.
The brand, which is part-owned by David Beckham, serves up a fresh take on English heritage, with formal and casualwear that’s beautifully traditional but always with an edge. For gifts, we love their fair isle socks and fringed silk scarves – so festive and dapper!
Floral Street is no High Street, and Jigsaw is no high street chain! Its men’s and womenswear designs are stylish, timeless and fun – and the store reflects those qualities.
Even better, materials for the brand’s collections are sourced responsibly and priced affordably. We’re struggling to choose favourites, but the bestselling Molly Woven Pyjama Set makes a wonderful gift.
We love original fashion brands, especially when they were formed here in London. Osman Yousefzada is a graduate of Central Saint Martin’s and launched his Osman brand in 2007.
His trademark designs include jersey gowns that hang perfectly and more tailored, architectural garments, but – whatever your style – each piece is that extra bit special, as previous customers Beyoncé and Taylor Swift will testify.
Now open on Floral Street, Free People is a global lifestyle brand defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories.
Founded in Pennsylvania in the 1970s, Free People nurtured the young people who lived there and looked for a little of their own freedom in the clothes they wore. What to expect? A beautifully curated store showcasing Free People's signature bohemian collection.
Most of us recognise Radley’s trademark ‘Scottie Dog’ but every season brings a twist on tradition from this enduringly stylish accessory brand.
Whatever colour or detail you’re drawn to, each piece is both functional and made to last. Of course, the bags steal the show, but – for smaller gifts - we love their purses, socks, diaries and mugs.
You might have been to a Ted Baker store before, but Floral Street has Ted’s first ever London store.
Step inside and you’ll find menswear and womenswear clothes and accessories, always with the brand’s signature style of quality and quirkiness. We love this season’s floral kimono robes and dragonfly-inspired accessories.
Exclusively curated from international female designers, and complemented by a unique personalisable collection, handmade in London, The Alkemistry's range of stunning, timeless jewellery is made from gold, diamonds and precious gemstones.
Born in 2015 thanks to former Harrods’ buyer Kirstie Gibbs, The Alkemistry started its journey in Harvey Nichols and Selfridges in London, before finding a home on Covent Garden's Floral Street.
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