Floral Street Focus
Find the pick of the bunch on Floral Street
If you’re looking for a ‘high end’ High Street, look no further. Floral Street was home to Paul Smith’s first ever London store back in 1979, and has been welcoming the great and the good of designer and boutique style ever since. With so many wonderful stores in one place, it’s a gift-buying haven. Here’s an introduction to our Floral Street favourites.
Founded by Jean Touitou in 1987, A.P.C. is an authentic French label accessible by design, price and outlook. Initially the label was popular for a very classic, raw denim jean, but now includes a full collection of clothing and accessories for men and women, which embodies an effortless cool.
Visit the store to discover the full womenswear and menswear collections along with collaborations, their recylcing scheme and so much more!
If you’re into fashion history as much as shopping itself, step into 44 Floral Street. This was Paul Smith’s first ever London store, though it’s had a few makeovers since then.
Now the brand occupies numbers 40-44, selling everything from suits to suitcases for men and women. Of course, the signature Paul Smith rainbow stripe is still a staple, but fans of animal print will love the monochrome mood in the Zebra store.
If you know – or are! – someone who loves a modern take on classic menswear, a visit to Kent & Curwen is a must.
The brand, which is part-owned by David Beckham, serves up a fresh take on English heritage, with formal and casualwear that’s beautifully traditional but always with an edge. For gifts, we love their fair isle socks and fringed silk scarves – so festive and dapper!
Floral Street is no High Street, and Jigsaw is no high street chain! Its men’s and womenswear designs are stylish, timeless and fun – and the store reflects those qualities.
Even better, materials for the brand’s collections are sourced responsibly and priced affordably. We’re struggling to choose favourites, but the bestselling Molly Woven Pyjama Set makes a wonderful gift.
Exclusively curated from international female designers, and complemented by a unique personalisable collection, handmade in London, The Alkemistry's range of stunning, timeless jewellery is made from gold, diamonds and precious gemstones.
Born in 2015 thanks to former Harrods’ buyer Kirstie Gibbs, The Alkemistry started its journey in Harvey Nichols and Selfridges in London, before finding a home on Covent Garden's Floral Street.
Now open on Floral Street, Free People is a global lifestyle brand defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories.
Founded in Pennsylvania in the 1970s, Free People nurtured the young people who lived there and looked for a little of their own freedom in the clothes they wore. What to expect? A beautifully curated store showcasing Free People's signature bohemian collection.
Most of us recognise Radley’s trademark ‘Scottie Dog’ but every season brings a twist on tradition from this enduringly stylish accessory brand.
Whatever colour or detail you’re drawn to, each piece is both functional and made to last. Of course, the bags steal the show, but – for smaller gifts - we love their purses, socks, diaries and mugs.
You might have been to a Ted Baker store before, but Floral Street has Ted’s first ever London store.
Step inside and you’ll find menswear and womenswear clothes and accessories, always with the brand’s signature style of quality and quirkiness. We love this season’s floral kimono robes and dragonfly-inspired accessories.
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