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What's going on in-store during London Beauty Week?

What's Going on In-Store During London Beauty Week?

What's going on in-store during London Beauty Week?

The inaugural London Beauty Week will launch this September as a partnership between Covent Garden and the British Beauty Council. Be prepared for five days of in-store events with complimentary makeovers, masterclasses, giveaways and more. Scroll down to see the definitive list of everything going on in The Beauty Quarter during London Beauty Week.



Step inside Aesop’s stunning King Street store for bespoke skincare consultations, helping you discover targeted care for your skin. The store will be looking beautiful with a fresh flower arrangement and refreshments will be provided for shoppers.





Stepping into Africology’s Covent Garden store is like embarking on a journey into South Africa’s vast apothecary of indigenous plants and essential oils. Discover South Africa’s leading skincare brand during London Beauty Week with complimentary hand and arm massages.



Staying open until 9pm throughout London Beauty Week, Atelier Cologne will be celebrating later opening hours with drinks on arrival.

The store will be decked out with a fantastic floral archway which will be ‘gram gold. Once inside you can experience the Atelier Cologne Ferris Wheel, where every spin will win a prize. Up for grabs are a leather Atelier Cologne key ring, sample fragrance bundles, fragrance consultations for you and a friend, and more! Join the team in store on September 12th from 6pm – 7pm to learn about the beautiful Cologne Absolue’s and the wonderful world of citrus. Book your place in store!





Discover the world of Chanel Beauty in their only UK store dedicated to cosmetics.

On Friday 13th and Saturday 14th September, Melissa Bailey will make a return to illustrate your beauty look after sampling one of the incredible flash services.

On Sunday 15th September, enjoy late night shopping at the brand’s ‘Beyond Perfume’ event.



Dior invite you to step into the captivating world of beauty at the Dior Beauty Boutique in the Market Building. The boutique offers a complete makeup collection, exclusive products, bespoke services, exceptional events, and more.



floral street


Discover different sides of yourself with Floral Street Fragrance complimentary fragrances profiling which is based around a simple question; who do you want to be today?



On Thursday 12th September from 5pm until 8pm, join Jo Malone London on King Street for an exclusive cocktail evening.

Over the weekend, Jo Malone London will host a Poppy & Barley Flower Arranging Masterclass, led by expert florist Wild Things Flowers. Enjoy pink poppy fizz and delectable treats while you try your hand at learning the art of flower arranging using florals inspired by Poppy & Barley. The masterclass will take place on Saturday 14th September from 12pm until 5pm and you can RSVP by visiting the store or calling 0370 192 5274.

Jo Malone London




Kicking off London Beauty Week on September 10th, KIKO on James Street will host Zoe London from 6pm until 8pm on the decks as we all get in to the party mood for the week of beauty ahead.

On 12th September, Sophie Hannah Richardson will host a masterclass focusing on KIKO’s new POP Revolution collection.



Make the most of extended opening hours at Miller Harris whilst discovering their latest addition Blousy and Brighton Rock. Delicious rock candy will also be available, as well as a lovely gift with every purchase.

Miller Harris


Molton Brown


For the duration of London Beauty Week, Molton Brown is hosting many exciting experiences!

Over the five days the team in store will be offering complimentary fragrance profiling and consultations, along with bespoke hand and arm massages. On Thursday 12th September, spend your evening at the Royal Opera House to sip on cocktails inspired by the fragrances. There will also be surprise gifts with purchases made. On Saturday 14th September, USPAAH will venture into Molton Brown to offer massages using Molton Brown’s newly launched Body Oils. Watch out for Bare Minerals also popping up in store where they will be offering express makeovers.



Get twice the treat at Penhaligon’s with both their Covent Garden stores offering complimentary engraving in English, Chinese and Arabic.





Staying open until 9pm throughout London Beauty Week, NARS is inviting in to is boutique for a Make Up Your Mind service. Choose from Complexion Match, Signature Eye, Full Power Pout or Cheek Technique.



On Saturday 14th September, visit Ted Baker on Floral Street and spend £150 or more to receive a complimentary bottle of fragrance, which can be engraved right there and then for you to take home.

ted baker


Tom Ford


The master of the runway is serving high octane glamour for an evening masterclass on Thursday 12th September. Serving Metallique inspired cocktails to an intimate group and providing a demonstration on how to achieve a range of Tom Ford runway looks - just seen on the New York Fashion Week catwalk! The team will also talk about the new fragrance, Metallique and gloss collection. Booking is essential and must be done by venturing in store.



Home to the finest collection of female-led designers, The Alkemistry is hosting a complimentary manicure pop up in-store on Thursday 12th September from 4pm – 7pm. On Thursday, Friday and Saturday you can stopped by to add some ear candy in your life with their piercing service

The Alkemistry




Have a great hair day throughout London Beauty Week with Trevor Sorbie with walk-in blow drys with selected stylists for only £30 (normally £45). Need a touch more RnR? Buy 2 Kerastase Products and get a free Fusio Scrub treatment at your next appointment.