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Jonathan Daniel Price

My Covent Garden by Garcon Jon

Jonathan Daniel Price

Jonathan Daniel Pryce is a London based photographer specialising in fashion and street photography.

A couple of weeks ago the oh-so-lovely Jonathan Daniel Pryce (aka Garcon Jon) came to Covent Garden to take some incredible pictures for the launch of The Passyour all access app to exclusive services, incredible offers and unbeatable experiences in Covent Garden.

After a busy day shooting in and around the Piazza, we caught up with the wonderful Mr Pryce to discover his favourite places in Covent Garden. Here is what he had to say! 

Paul Smith Store, Floral Street: I recently went on a walking tour of Covent Garden with Paul Smith himself. He showed us all his favourite spots in the area and opened my eyes to details I never realised I'd missed time and again. As an iconic British designer I love his work and this store, being one of his first in London, is a must-see.

Paul Smith

Oliver Sweeney, Henrietta Street: As Henrietta Street has become a hub of great menswear I have to mention another great store. I always love a browse through Sweeney's not only because the staff is incredibly friendly and there's a great coffee bar inside but the range of shoes is always inspiring.

Oliver Sweeney

Ladurée, Market Building: It's always nice to get a taste of Paris, even on this side of the channel. The outdoor tables at Piazza are great for entertaining guests who don't live in London. I usually treat my Mum to some afternoon tea here when she's in town.


Nigel Cabourn Henrietta Street: As an admirer of British work wear, I love Nigel Cabourn designs. He's a huge designer in Asia but only just starting to get the recognition he deserves here. The brand held their London Collections: Men presentation in the new store last season and I was blown away by the use of the space as "The Army Gym". Definitely worth taking a look at if you're a menswear admirer.

Nigel Cabourn

Balthazar, Russell Street: If there's anywhere in the city that sells lobster, I'll be there to try it. I've got to say out of all the places I've experienced it doesn't get much better than Balthazar. It's an iconic restaurant in NYC for good reason and they don't let the side down here. The food and service is always on point, and whenever I'm there I feel I need to whip out my camera to photograph some of the grandeur surrounding me. I was invited to a Christmas press dinner to Balthazar with All Saints last year and it was one of the best night's out I've had in a long time.

Balthazar, Russell Street

Jonathan Daniel Pryce is a London based photographer specialising in fashion and street photography. In 2012 he won photographer of the year at the Scottish Fashion Awards and the same year started photography for his '100 Beards in 100 Days' blog which was published in 2013 as a photo book . This year he publishes his second book 'Gentlemen' in collaboration with Penhaligon's London at London Collections: Men. He regularly shoots for clients like Vogue and GQ. See his on-going work on the men's style blog