For Art’s Sake
Hot on the heels of For Art’s Sake’s new collection launch is the opening of its first standalone retail store in London’s Covent Garden.
Situated in the heart of The Piazza, the store borrows bold design details from the brand’s penchant for eclectic style: think decadent blue velvet furnishings and brass fixtures that beautifully elevate the statement-making frames. The space was designed in close collaboration with ALEKSA studio, an emerging architecture and design practice that has created a contemporary environment within this world-renowned heritage site.
For Art’s Sake’s store will incorporate a host of new features, from a selfie station to personal shopping (in five languages: Mandarin, French, Spanish, Italian and English), a concierge option, tax-free shopping, Click and Collect as well as exclusive colourway drops. To celebrate the launch, For Art’s Sake has also collaborated with one of London’s most exciting new design studios – Studio LaPeche – on a temporary window installation that reimagines the most striking features of the London skyline.
A deliberate avoidance of trend-based silhouettes has led to a rapid pace of growth for For Art’s Sake in a short space of time. On top of Beyoncé and J Lo, For Art’s Sake counts Kristen Bell, Eva Chen, Poppy Delevingne, Olivia Palermo and Aimee Song amongst some of its most devoted fans. The brand can currently be found in over 550 exclusive stockists around the world, including Harvey Nichols, Saks 5th Avenue, Net-A-Porter, Yoox and more, and after the London store opening, they’ll be opening in Shanghai’s XinTianDi Mall. They then plan to open stores in Hong Kong, Miami and New York before 2020.
17 THE MARKET BUILDING