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A perfectionist at heart, François Nars soon became frustrated with the limitations of existing cosmetics. Taking products into his own hands, he began experimenting with new formulas, creating breakthrough concepts in the process. The NARS brand was born: In 1994, his collection debuted at Barneys New York with 12 richly-pigmented lipsticks encased in iconic soft-touch packaging designed by legendary creative director Fabien Baron. Coveted for its highly pigmented colour, NARS has become a modern cult classic, revolutionizing the world of beauty by bringing imaginative artistry, breakthrough techniques and professional makeup to women everywhere.
From 12 unforgettable lipsticks to over two decades of rule-breaking beauty, NARS has grown into a collection of over 500 products – including a full spectrum of fashion forward and classic makeup shades, advanced complexion perfectors, state-of-the-art skincare and professional artistry tools – available internationally.
Since 1996, François has personally photographed all NARS campaigns in his signature style, characterized by bold imagination, individuality, and keen insight. In doing so, he has pushed the boundaries of the industry’s traditional definition of beauty. Collaborating with many of the world’s most unique and iconic women in order to realize his singular vision, François continues to inspire self-expression, creativity and artistry – bringing high -fashion, high style and forward thinking to beauty.
NEW: The Iconic Lipstick Collection
In celebration of 25 years of rule-breaking beauty, NARS introduces a provocative lip line up of 60 trendsetting shades in addition to the brand’s original 12 revolutionary hues. Paying homage to how the brand started under the guise of legendary makeup artist, François Nars, the collection lends itself to endless artistry and self-expression. The 12 original shades that launched the NARS brand are housed in a special red matte casing for you to fall for all over again.
The range of 72 hues, in matte, satin, and sheer finishes, feature an innovative, pigment-rich formula that delivers instant colour vibrancy and conditions lips for radically lightweight wear and unprecedented feel. Achieve unstoppable, intense colour impact in a single stroke. Bring on bold brights for ground-breaking style and expose yourself with seductive nudes that leave nothing to hide.
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