Charlotte Tilbury

Charlotte Tilbury, the world’s number 1 makeup artist, brings her beauty revolution to her first one-of-a-kind, flagship store on James Street in Covent Garden –a British home for an award-winning British beauty brand.

After the ground-breaking success and rapid expansion of Charlotte Tilbury counters in the UK, US & Canada since the brand launched in September 2013, Charlotte has created her first standalone magical makeup haven.

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It’s a rock n’ roll world, fused with the glamour of Art Deco and the indulgence of a Hollywood boudoir. Charlotte’s first beauty boudoir has a unique, technology-first approach offering the customer 2 revolutionary ways to shop: FAST & FABULOUS.


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Upstairs: Fast

Easy to choose, instant shopping for busy women on the go! Shop by Charlotte’s best-selling 10 look makeup wardrobe, enhanced with how-to video content and before/after visuals, demonstrating the transformative power of makeup.

→ Go Fast
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Downstairs: Fabulous

Discover a whole new world of beauty heaven. 7 exclusive vanity tables, inspired by the boudoirs of Elizabeth Taylor & Marilyn Monroe, offer 1-hour bookable transformation appointments with Charlotte’s Lead Artists who accompany her around the globe, working with the A-list on the red carpet and backstage at Fashion Week

→ Go Fabulous
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Virtual Experiences Menu

Virtual Consultations – Personal Shopping with online Beauty Experts

Find your perfect makeup match, supercharge your skincare routine and make your beauty dreams come true. Customers can choose from a magical offering of free, one-to-one, 10-minute consultations across a range of services, including: Foundation Experts, Confidence-Boosting Makeup Secrets, Ask Anything and Charlotte’s New Magical Gifting Fairies who can do all of your holiday shopping for you in just one click!

Virtual Beauty Secrets Store

Bringing to life Charlotte’s Beauty Wonderlands via a real and fantasy shopping hybrid. Charlotte’s Virtual Beauty Secrets store is an immersive 3-Dimensional virtual shopping world where customers are guided by a Magic Charlotte avatar to experience the theatre and magic of an in-store visit, from the comfort of their own homes. Within the virtual store, customers can shop live from home, receive personalised advice and personalised product recommendations, join live events with Charlotte and special guests, watch makeup and skincare tutorials and even zoom call a friend to join them so they can shop together.

→ Discover this and more at Charlotte Tilbury's website

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