Peak Performance

Opening soon in Covent Garden

Peak Performance exists to bring the freeride spirit to the world.

Born in the mountains out of love for freeride skiing, the brand's passion for adventure runs deep. Peak Performance believe that Freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, their purpose is simple.

All Peak Performance products enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.

PEAK FW24 SKI VISLIGHT EP 01
PEAK FW24 SKI VISLIGHT EP 03
The brand's Scandinavian heritage is ever-present, and their commitment to doing better things in a better way is a never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
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