The Tiffany & Co. Covent Garden Style Studio is contemporary and innovative, offering a fresh perspective on the shopping experience. A store concept like no other for the brand, the Style Studio is designed to inspire and encourage creative interaction and play.
The new store celebrates self-expression, welcoming style conscious shoppers to discover their own vision and create unique, imaginative jewellery looks with unexpected combinations.
Celebrating the energy and individuality of New York, as seen in the Tiffany & Co. campaign starring Elle Fanning, the new boutique is a place of creativity, not formality.
With a nod to the wit and humour of the brand personality, the dynamic space features Tiffany Blue wooden crates displaying new Everyday Objects, a #MakeItTiffany personalisation bar offering self-styling, and a Tiffany fragrance ‘vending machine’.
The Covent Garden Style Studio also offers a curation of Tiffany’s most desired collections including the boldly graphic ‘Tiffany T’ and the urban designs of ‘Tiffany City HardWear’.
The store will come to life with an ongoing programme of exciting and diverse events, welcoming London’s creative innovators, including styling sessions, performances, art installations and animations.
Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweller and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewellery and luxury accessories. The company operates more than 300 Tiffany & Co. stores in more than 20 countries.
Tiffany, Tiffany & Co., T&CO. and the color and word mark Tiffany Blue are trademarks of Tiffany and Company and its affiliates, in the U.S. and other countries.