The Menswear Edit

Whether you’re dressing smart or smart casual, Covent Garden boasts some of the best menswear stores in the world. Home to Paul Smith’s first ever store, and streetwear brans like Carhartt WIP and Route One Covent Garden is here for all your styling needs

Kick Game (3)

Kick Game

Founded in 2013, this sneaker store is at the top of it's game with the latest artists, musicians and internet sensations worshipped by the Gen Z market, flocking to the James Street, Covent Garden store to add to their trainer collections.

What to expect? The number one destination for rare and sold out sneakers, their streamlined store is shoe heaven. Find the latest kicks, limited editions and one-of-a-kind designs.

What to buy? The top of the game Air Jordans with a Supreme sweater.

→ Kick Game
Paul Smith 50Th (3)

Paul Smith

In 1979 Paul Smith opened his first London shop at 44 Floral Street, Covent Garden. Today, Paul Smith shops occupy the buildings from 40 to 44 Floral Street, selling everything from suits to suitcases for men and women. The shop also offers tailoring alterations, including a ‘shop while you wait’ service that aims to provide alterations within 15 minutes.

What to expect? An ever-expanding space filled with quintessentially Paul Smith pieces mixed with limited editions, new collections and a taste of London fashion history.

What to buy? Anything with Mr Smith's iconic stripes on. 

Sandro (9)


Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections. Evelyne Chetrite, founder and creative director since 1984, developed a new women’s aesthetic: modern and sophisticated with a hint of androgyny. In line with the Sandro sensibility, Evelyne’s son, Ilan, launched Sandro Homme in 2008 focusing on revisited classics for men with a modern twist.

What to expect? A certain je ne sais quoi that comes from this ineffably cool French brand. Visit the King Street store and purchase one piece to instantly elevate your style.

What to buy? A sleek Parisian overcoat that will last throughout the ages. 

2 Cheaney Henrietta St Store Fascia Close Up


Cheaney represent the very height of English handcrafted shoes where each and every pair is Goodyear welted and made using only the finest leathers and suedes available.

Joseph Cheaney & Sons has a rich heritage with skilled craftsmen and women who have been hand making shoes at the same Northamptonshire factory since 1886. From the cutting of the leather through to the stitching and final polishing, Cheaney are one of the few manufacturers whose shoes are entirely ‘Made in England’. 

What to expect? The team from the Henrietta Street store always provide an exquisite service with a side of exquisite shoes. Always on hand with a dram, the team will ensure your first pairs of Cheaney shoes are your last, but they will last you a lifetime.

What to buy? The perfect slip on loafers that will live on for decades to come.

Hackett (3) (1)


The home of British menswear, Hackett's collections are built around impeccable tailoring complemented by luxurious casual wear. From their origins in London’s fashionable Chelsea, Hackett has a history of always providing the best for the most discerning of men.

What to expect? Three floors of a masterclass in preppy tailoring. From the humble polo to the impeccable custom tailored suit, Hackett House on King Street is a one-stop-wardrobe-shop.

What to buy? As much bespoke tailoring as you can afford. 

Menswear 5531 Page 11 Image 0001


Established in 1936, N.Peal's Market Building store is the number one destination for luxury cashmere in London.

The London heritage is key to the brand’s luxury identity and essence of classic and timeless style. N.Peal boast a large selection of high-profile clients, including Daniel Craig as James Bond in recent films Spectre and Skyfall, Marilyn Monroe and even the British Royal family.

What to expect? A lesson in casual cashmere as demonstrated by Bond, James Bond, aka the ultimate male style icon.

What to buy? A cashmere zip up in navy will be a life line for layering.


Carhartt WIP

Known for their high quality, durable clothing Carhartt WIP (Work In Progress) is the ultimate streetwear brand. The Earlham Street store in Seven Dials is home to a vast collection of t-shirts, hats, skate wear and plenty more everyday essentials for both men and women. Established in 1994, Carhartt WIP is the evolution of the original Carharrt workwear, creating adaptations of the original American pieces and introducing new instant-classics.

What to expect? The team on Earlham Street always provide excellent service with a smile and a vast knowledge of the products they sell. Visit the Seven Dials branch to shop the latest arrivals and best sellers, taking your style to the next level.

What to buy? A Carhartt WIP Watch Hat and Workwear Active Jacket, a staple in every modern man's wardrobe.



Looking to simplify your wardrobe? In a world of overconsumption and fast fashion L'Estrange focuses on providing the modern man comfortable, timeless, seasonless and versatile pieces. If you want high quality, fashionable and durable clothing, with less impact on the planet, L'Estrange is the place for you.

What to expect? Visit the Seven Dials store to learn all about their signature range. Identify your L'Estrange size and get expert advice on how to create season-less looks.

What to buy? The Jersey Shirt, the most comfortable men's shirt made by L'Estrange. And why not try the 24 trouser, an everyday staple.

Shop (1)


Lids is the number one destination for hats supporting your favourite teams! The Neal Street store carries officially licensed MLB, NHL, Soccer, NBA and NFL gear in a variety of styles. Choose from a range of hats, from snapbacks and flex fits to knits and dad hats. Fans from all across the globe come together at Lids! The brand also carries a variety of quality brands including New Era and Adidas.

What to expect? A selection of officially licensed products from top sporting brands around the world.

What to buy? Hit the stores Custom Zone to design a custom hat and rep your team with style.

BGY Fred Perry Covent Garden 006

Fred Perry

Established in 1952 as a sportswear brand by Wimbledon champion Fred Perry, "the best dressed player of all time", the same iconic styling from the brand's original designs are continued to this day. Known for their Laurel Wreath logo, Fred Perry is guaranteed to provide high quality sportswear, footwear and accessories for both men and women.

What to expect? The Fred Perry team always provide an excellent service and are on hand to help with anything, helping you find the perfect fit.

What to buy? The original one colour Fred Perry shirt, the M3 . This shirt was the first chapter in the brand's store, designed and worn by Fred himself. Simple, lightweight and functional, it is perfect for any occasion.

DSC 0416


Founded in 2012, Rains has evolved into an international rainwear brand mixing function with fashion.  Rains creates waterproof outwear, waterproof bags and accessories, all with fashion in mind. Rainy day clothing is no longer drab and unflattering, Rains collections are where conceptual meets functional. With urban inspiration, the brand is the perfect place to buy a new jacket for the cold months ahead.

What to expect? A modern store with an abundance of contemporary, neo-Scandinavian collections. Visit the Seven Dials store to get your hands on the latest best-sellers.

What to buy? The Long Puffer Jacket will instantly elevate your style and keep you dry (of course!). Make sure to also grab some Rains sunglasses on your visit.