SugarSin, voted one of the ‘World’s Most Beautiful Candy Shops’ by Architectural Digest is passionate about providing quality sweets and have become famous for their unbeatable pick and mix in London’s Covent Garden.  After spending 15 years in finance and operations, entrepreneur, Jiten had a sweet dream to venture into business. He stumbled upon SugarSin when searching for a food business for sale in London. And it was love at first sight…even before he’d tasted the sweets. Jiten has always loved a dark mint chocolate. But now Fizzy Tropical, Gin Fizz and Peach Sangria Gummies are among his favourites…once you become a SugarSin fan, it’s not possible to have just one favourite sweet!

Step into the colourful world of SugarSin, to experience a truly unique range of sweet treats. Founded in London’s Covent Garden in 2011, SugarSin is an award winning confectionary store which has become globally recognised for its gourmet gummies and exceptional collection of pick ‘n’ mix.

Remember the Classic Prosecco Gummies? SugarSin’s first gummy invention was back in 2015, and they have since sold more than 100,000 packs since.

Not only do SugarSin provide mouth-water confectionary, but whether you are vegetarian, vegan, gluten free, dairy free or lactose intolerance, there is something for everyone to enjoy. At SugarSin, they believe that everyone should experience sweet treats, dietary requirements or not.

The inside of SugarSin is a feast for the senses, with its bold and bright colours and of course the scent of hundreds of different treats. However, do not worry if you are unable to visit this haven for sweet savants, as they will deliver straight to your door!  If you are visiting London, this is the perfect place to get a taste for SugarSin’s ‘British Favourites’, including flying saucers, humbugs and raspberry bonbons… but be careful they’re very addictive!